In another UK media first, Hunter and Ocean are collaborating to simultaneously live stream the AW15 Hunter Original London Fashion Week show across The Grid®.
The runway show will also be streamed globally on the brand’s Facebook and Twitter profiles and at hunterboots.com. The simultaneous live stream is facilitated by cross-platform digital agency Candyspace.
On Monday, February 23 at 6pm, cameras will capture several different angles of the runway; the stream is showcased live on our full motion screens alongside brand messaging to drive the audience to hunterboots.com.
Hunter will take over the sponsorship of the Wi-Fi network throughout the campaign at each of the WiFi enabled screens to facilitate the second screen experience and drive the consumer to Hunter’s fully mobile-responsive e-commerce site.
After the show, Hunter will take over The Grid, aligning key looks from the AW15 show with core Hunter Original icons available to shop immediately, including the Original Poncho, Original Parka and this season’s interpretation of the Original boot.
This allows Hunter to capitalise on the heightened brand attention afforded by London Fashion Week, addressing the challenge to drive sales six months before the runway collection lands in stores.
Hunter’s Creative Director, Alasdhair Willis, said: “Collaborating with Ocean on this UK first was a great fit for Hunter, recognising our shared commitment to digital innovation. The partnership allows us to evolve traditional live stream, leveraging Ocean’s impressive technical capabilities, to take the experience to a broader national audience.”
Hear from Vogue:
Iconic Digital out of Home locations meet Iconic Press title – Vogue! Hear from Hunter’s Creative Director Alasdhair Willis as to why Hunter has worked with Ocean to take the brand nationwide.
http://www.vogue.co.uk/news/2015/02/20/hunter-alasdhair-willis-interview-screening-london-fashion-week-show