The world is connected, more so than ever before. Technology has changed the way consumers feel, think and interact with each other. Because of this change, we have identified that the outdoor medium also needs to. Launching September 2013, The Grid is Ocean’s first full-motion network of sites located at the heart of the most sought after cities in the UK.
The Grid has a simple misson:
To make Digital Out of Home advertising more valuable for our audiences as well as our advertisers.
Located at London’s best loved shopping centre Westfield. Positioned on the main pedestrian walkway from the underground, this site boasts various DOOH innovations such as wi-fi, sound showers, gender recognition technology and webcam capabilities.
The only outside digital screen in London’s leading financial district targets a hard to reach, high net-worth audience.The screen perfectly compliments its surrounding environment.
Strong sight lines means our digital screen is unmissable to Birmingham’s city-centre audience. Located adjacent to the premier shopping centre ‘The Bullring’ the screen’s full-motion capabilities ensure high visibility.
Full motion digital screen covering the southern entrances to The Bullring, Birmingham’s iconic retail centre, facing traffic travelling into City from A45 the Birmingham International Arena and the NEC.
The first full-motion, portrait digital screen in Liverpool city-centre is located just outside Cavern Quarter, home to the Cavern Club where The Beatles played their first gig. The screen is opposite Liverpool ONE, the cities latest shopping mecca containing brands such as Apple, Topshop & John Lewis.
Solus and free-standing with long visibility both North and South along Portland Street, one of the city’s busiest vehicular and pedestrian thoroughfares.
The screen is located on the exterior of Trinity Leeds, a unique and redeveloped shopping experience in the heart of Leeds city centre. The screen is located on the exterior of Leeds Trinity, a unique and redeveloped shopping experience in the heart of Leeds city-centre. It faces two of the busiest shopping thoroughfares, Commericial and Albion street.
A 60 second loop, split into 6 x 10 second slots
booked nationally across all 7 sites
booked city by city, with any combination of sites
100% flexible: No Restrictions across city or time
Outdoor is changing and with change brings new opportunities. We asked a selection of industry leaders from across the advertising and media landscape to give their views: