The Grid is Ocean’s full-motion DOOH portfolio located at the heart of the most sought after cities in the UK.
The Grid’s influence extends further than ever before. Our full-motion city centre network reaches over 15 million people across the UK.
Technology has changed the way consumers feel, think and interact with each other. The Grid integrates the latest in digital technology with unique out of home locations to deliver a lasting emotional connection between brands and consumers.
The Grid has a simple misson:
To make Digital Out of Home advertising more valuable for our audiences as well as our advertisers.
A dynamic and flexible screen advertising network, The Grid can be bought to suit your brief; by hour, commuter, retail slot, day or campaign period.
total fortnightly impacts
of impacts are ABC1 15-34
646,468 impacts per fortnight
12.19m wide x 4.57m high
Dominating the main entrance and exit to Westfield London located head-on to high volumes of affluent individuals. Accessing numerous well known restaurants, bars and shops and leading towards the tube, train and bus public transport hubs.
Westfield has over 28 million customers each year and generates £1billion in sales revenue. The average dwell time in the mall is 103 minutes.
740,842 per fortnight
6.4m wide x 3.52m high
Dominating Europe’s largest financial district, 14 million square feet of office and premium retail space The Screen @ Canary Wharf gives brands access to some of the most sought after consumers in the world.
266,250 per fortnight
2.52m wide by 5.04m high
The addition of The Screen @ Southern Terrace to the portfolio, means Ocean sites now cover all access points to Westfield London, the most successful shopping mall in the country.
Dominating the pedestrian entrance from the west, the super premium full motion screen is located adjacent to department store Debenhams and on the approach to the popular restaurants of the Southern Terrace.
659,250 per fortnight
12m wide by 3m high
Surrounded by a striking living wall this location targets individuals both from Stratford Town Centre and the bustling Stratford station interchange, the fifth busiest station in London with over 100m travellers per year. This popular entrance/exit carries 35% of the centre footfall
361,725 per fortnight
17.7m wide by 6.6m high
This hugely impactful location is adjacent to the anchor John Lewis department store and Waitrose supermarket – two of the busiest shopping opportunities in the centre.
The screen additionally targets all visitors to events on the QEII Olympic Park – 30+ sell out events each year, and the new home of West Ham football club.
There is also an opportunity for experiential activity in front of the screen to amplify the brand messaging further.
649,250 per fortnight
18.6m wide by 3.6m high
Adjacent to two of the most popular shopping destinations at the centre, Marks & Spencer department store and H&M flagship store. The premium screen targets all customers approaching the centre from the town-centre link bridge, including all visitors to events on the QEII Olympic Park – 30+ sell out events each year.
500,850 per fortnight
6m wide by 1.7m high
This screen is unmissable as you enter Westfield Stratford City from the Stratford Underground station Northern Ticket Hall - the single busiest entrance to the centre.
Adjacent to Marks & Spencer department store it is located on the key commuter transfer route between Stratford Station and Stratford International Station.
Opportunity for experiential activity in front of the screen with additional branding opportunity on surrounding columns.
658,525 per fortnight
2.52m wide by 5.04m high
Adjacent to Marks & Spencer and on the main approach to John Lewis and the popular external restaurants – this location is centrally located within the centre and is akin to the premium Southern Terrace screen at Westfield London.
A key route to the QEII Olympic Park, it targets all visitors to the events at the centre and carries 35.5% of the overall footfall.
1,075,943 per fortnight
3.84m (w) x 5.76m (h)
Full motion digital screen covering the southern entrances to The Bullring, Birmingham’s iconic retail centre. One of three Screens that collectively give total cover for The Bullring, facing traffic travelling into the city from A45, the Birmingham International Arena and the NEC.
1,175,992 per fortnight
3.84m (w) x 5.76m (h)
With inbound and outbound elevations, The Screens @ Broad Street dominate central Birmingham's key thoroughfare.
The screens are elevated centrally across 4 lanes of traffic and pick up the significant pedestrian traffic attracted by the high number of bars, clubs and restaurants along Broad Street.
1,057,702 per fortnight.
3.84m (w) x 5.76m (h)
Full motion digital screen covering the northern car park entrance to The Bullring, Birmingham’s iconic retail centre.
One of three Screens that collectively give total cover for The Bullring, covering both the city centre audience and pedestrian traffic to New Street Station
3.84m X 5.76m
Full-motion digital screen targeting inbound and outbound flows from the Bullring and the Grand Central Station fully covers the gateway to the city centre and New Street Station.
One of only high-profile screens in Birmingham with plans to integrate with facial recognition and high-speed WI-FI technology.
2,640,002 per fortnight
5m wide x 7.5m high
The full-motion digital screen is situated adjacent to the iconic Bullring Shopping Centre, head on to high volumes of affluent shoppers in the main pedestrian area of Birmingham City Centre. The screen is also positioned above a key pedestrian piazza giving high levels of dwell time.
586,862 impacts per fortnight
13.44m wide by 7.68m high
Located on the exterior of Manchester’s well known urban entertainment venue, and opposite The Corn Exchange, refurbished as a new venture for dining, the screen boasts a prime location in central Manchester. Central to the city’s retail district and close to iconic stores Harvey Nichols and Selfridges, it perfectly complements The Screen @ Arndale for targeting the affluent retail market
This fusion of retail and entertainment is a super-premium platform for brands to engage with audiences.
753,035 per fortnight
18m wide by 4.5m high
This high impact pedestrian-facing screen provides a dominant presence for brands on one of the busiest retail stretches in the country. It provides advertisers with the opportunity to use full-motion and interactive content to connect with and influence an active and receptive shopper and commuter audience, with particularly good reach of middle income families and connected youth.
1,854,701 per fortnight
3.1m wide x 5.76m high
A Solus, full-motion, free-standing screen with long visibility lines across North and South Portland Street, one of the city’s busiest vehicular and pedestrian thoroughfares.
The screen is centrally located between Manchester University, China Town and The Gay Village making this one of the most vibrant advertising locations in the city.
1,952,296 per fortnight
30.72m wide x 6.72m high
The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists.
The Liverpool Media Wall delivers over 1m adults in a 2 week period.
1,755,217 per fortnight
4.08m (w) x 6.48 (h)
The Screen @ Cavern Quarter is situated on the junction of Lord Street and Church Street, opposite Liverpool ONE, the new designer shopping center that is home to more than 160 famous retail brands, from John Lewis to Apple, Topshop to Cath Kidston.
669,543 per fortnight
6.1m high by 3.5m wide
A large format, full motion digital, advertising opportunity in the UK’s third most populated city, Leeds.
The Screen @ Trinity Leeds is situated upon the newly built Trinity Leeds which is heralded as the premier shopping destination in Yorkshire. The screen is positioned on the busy corner of Commercial Street and Albion Street. This high profile, premium top of the range site targets consumers on their path to purchase in this busy retail environment.
457,554 per fortnight
12.8m x 6.1m
Glasgow is regarded as the best retail destination in Scotland. The Screen @ St. Enoch is situated on the crossroads between the city's busiest shopping streets Buchanan Street and Argyle Street.
1,165,122 per fornight
3.84m wide by 5.76m high
Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters.
Located at the main entrance of intu Eldon Square shopping centre, overlooking Grey’s monument, adjacent to the Monument Metro station and close to the Monument mall, this premium full-motion screen fully covers the city’s retail and financial districts.
Unique screen in Newcastle integrated with facial recognition and high-speed WI-FI technology.
*The Grid can be purchased in full, or in bespoke combinations.
A 60 second loop, split into 6 x 10 second slots
booked nationally across all 14 sites
booked city by city, with any combination of sites
100% flexible: No Restrictions across city or time
Outdoor is changing and with change brings new opportunities. We asked a selection of industry leaders from across the advertising and media landscape to give their views:
Sources: Route, DfT 2012-2014, CACI 2015