The Ocean Digital Creative Competition provides a platform for the very best Digital Out of Home creative ideas to be showcased.
Over the coming weeks we will retell some of our amazing winner stories from the past 7 years of the competition.
Having come up with a winning concept, Ocean then help agencies and brands make the idea a reality on our digital out of home networks in the UK and across the world, creating brand attention and earned media in spades.
British Airways, “Live Caribbean Sale”
Helen Haines, Ocean’s head of marketing, talks us through the journey, and how this campaign became the pioneering concept which propelled the competition in its future years.
Compassion in World Farming, “The First Real Live Feed”
This second piece profiles opinions around the campaign from Adam Newman, Business Director at Elvis, who entered this endearing and impactful campaign.
Women’s Aid, “Look at Me”
Ross Neil, executive creative director at WCRS, talks us through the journey from the idea to the screen that made this Women’s Aid one of the most successful DOOH campaigns ever.
Microloan Foundation, “Pennies for Life”
Tom Knox, chairman at MullenLowe London, talks us through the journey from the idea to the big screen which saw success for the charity initiative and won Gold at Cannes.
Space for Giants, “March for Giants”
Will Thacker, creative director at 18 Feet & Rising, talks us through the journey from the idea to the big screen and how the March for Elephants saw global DOOH success
Churchill, “Churchie’s Drive-Thru Car Insurance”
Dino Burbidge, director of innovation and technology at WCRS, talks us through the journey from the idea to the big screen and how the use of exclusive technology accelerated all objectives for Churchill.
Do you have a great idea but are not sure how to get it off the ground?
Simply enter the Ocean Outdoor Digital Creative Competition 2017. From the 500 strong audience at the awards ceremony, to the potential reality of further globally recognised awards, the future is exciting for entries of this competition!