Digital Creative Competition 2026
All you need is an idea
Got an idea worth sharing? Bring it to life on the world’s most socially amplified communication channel. Our Digital Creative Competition, now in its 17th year, has long been a catalyst for bold creativity, pushing the industry to put Digital Out of Home front and centre, and launching winning ideas onto the global stage.
Deadline
Friday 21st August 2026
000 Days
00 Hours
00 Minutes
00 Seconds
Create your concept
Develop an idea for your not for profit or commercial brand that best uses the Digital Out of Home medium.
Identify your locations
Design your concept for any of our cities and locations.*
Try to network your idea – think about how it can roll out across multiple locations, or even own a destination. Plus, think about what will make your campaign ultimately shareable, so it lives on – and beyond- our screens along with the very best of DOOH.
*Excluding Piccadilly Lights
Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on 21st August 2026 using the entry form and be sure to read the Terms & Conditions.
Prizes
Gold prizes
- Commercial category
£100,000 media space on chosen location(s)* - Non-Profit category
£100,000 media space on chosen location(s)*
Silver prizes
- Commercial category
£75,000 media space on chosen location(s)* - Non-Profit category
£75,000 media space on chosen location(s)*
Bronze prizes
- Commercial category
£50,000 media space on chosen location(s)* - Non-Profit category
£50,000 media space on chosen location(s)*
*Excluding Piccadilly Lights
Bring your idea to life with Ocean Labs and Ocean Studio technology
Ocean Play turns our screens into live gaming environments, inviting audiences to engage through movement, touch, or mobile.
Using anamorphic 3D, DeepScreen® creates striking depth and scale, no glasses needed.
Ocean React brings campaigns to life with real-time relevance, responding to environmental and contextual cues.
Use the latest generative AI to captivate audiences with immersive experiences beyond traditional engagement.
Ocean Brand Experiences turns Spaces into Places, designed to engage, immerse, and connect with audiences meaningfully.
Ocean Vehicle React puts your brand in the driving seat. Optimised, real time, zero wastage
Ocean Mobile Augmented Reality bridges physical and digital – turning locations into immersive brand experiences, no app required.
Ocean Mixed Reality fuses DOOH scale with mobile AR, transforming screens into interactive stages where audiences drive the experience.
Ocean Live is our simulcast video streaming platform, delivering real-time content to engaged audiences across our premium screen network.
7 countries, 7 competitions, 1 Grand Prix
The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights**. The Grand Prix will be judged later this year.
**Terms and conditions apply.
Location templates
To help you visualise your concept we’ve put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily “key-able” green screens) for several of our locations. If you need any help using these files or need anything else please get in touch.
