Entries are now closed

Register for the Award Ceremony below

The Awards Ceremony
The IMAX, Waterloo
Thursday 5th October 2017

Register here for the chance to see where the Digital Out of Home story has taken us over the last year, and see who has won.

Join us at 8.30am for a 9am start (to finish no later than 10:30am) on Thursday 5th October for this exclusive breakfast event.

Both the shortlist and winners will be not be announced until this event.

Register for this free event by emailing digitalawardsceremony@oceanoutdoor.com

Watch highlights from last year's Award Ceremony.

The Ocean Digital Creative Competition has consistently challenged creative thinking within the all screen market over the past 7 years, continuously raising the bar for what is possible.

It has provided a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by delivering inspired creative concepts for the medium and aligning creative minds on the opportunities digital out of home can deliver alongside other progressive platforms and content channels.

This year, to encourage simple and effective creativity, we have one category of entry.

The Judging Panel

  • Sophia Amin
    Director of PR and Communications
    IAB UK

  • Vasiliki Arvaniti
    Portfolio Manager

  • Claire Beale
    Global Editor in Chief

  • Robin Behling

  • Tim Bleakley
    Ocean Group

  • Anna Carpen
    18 Feet and Rising

  • Adrian Cotterill
    Editor in Chief
    Daily DOOH

  • Aaron Goldring
    Partners Andrew Aldridge

  • Chris Marjoram
    Managing Director

  • Bill Moss
    Director of Brand Ventures & Mall Retail - Europe

  • Gareth Orr
    Head of OMD Create

  • Gill Reid
    Board Director – OOH

  • Neil Richardson
    Creative Director
    Leo Burnett

  • Stuart Taylor

  • Andy Tilley
    Managing Partner and CSO

  • Glen Wilson
    Managing Director

All you need is an idea

The versatility of Digital Out of Home allows for inspiring responses to brand objectives. We want to see your idea. And if you win we will make it happen! The competition offers opportunities not only in the UK but across some global markets, and the ideas will be segmented by Charity or Brand and judged accordingly.

The How to Enter video explains everything you need to know get started.

Previous winner: March for Giants
view full story

“We knew we needed to create something digitally cutting edge to really capture the public’s imagination. By donating to March for Giants brands and the public alike can create their own bespoke elephants, a unique chance to become part of the story, and follow it socially as it unfolds across the globe”

Will Thacker, creative director at 18 Feet & Rising

18 Feet & Rising's 2016 winning entry video.

The case study for the resulting campaign.

Previous winner: Women's Aid
view full story

“We are proud to be the first agency to demonstrate cause and effect to audiences by using facial recognition technology in this large-scale billboard format.”

Ross Neil, creative director at WCRS

WCRS's 2014 winning entry for Women's aid.

The case study for the resulting "Look at me" campaign.

How to Enter

Step 1. Create your conceptual idea

Watch the how to enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or commercial brand that best uses the Digital Out of Home medium

Step 2. Identify your locations

Design your concept for any of Ocean’s UK network of Digital locations (excluding Piccadilly Lights)


The Portrait and Landscape Collections


Widen your message to a global audience networked across The Alliance in Europe (Madrid), USA (New York) and Asia (Hong Kong).

For more information contact digitalcompetition@oceanoutdoor.com

Top Tip

For networked entries (UK and Global), we will be looking for ideas which consider the individual cities within that network and how the overall idea can be made bespoke to it, rather than just the addition of more locations to a plan for exactly the same idea.

Think… relevance and tailored messaging!

Step 3. Submit your entry

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by 5pm on the 8th September using the Entry Form below, and be sure to read the Terms & Conditions

Location Templates

To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Download Photoshop Templates (858 MB)

Browse Footage (Dropbox)


This year for the first time we are dividing Charity and Commercial Brand entries and awarding prizes for each seperately.

1st Prizes
Charity and Commercial Brand

for UK entries and global entries

£100,000 media space on chosen location(s)*

2nd Prizes
Charity and Commercial Brand

for UK entries

£75,000 media space on chosen location(s)*

3rd Prizes
Charity and Commercial Brand

for UK entries

£50,000 media space on chosen location(s)*

*Terms and conditions apply

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.


Any questions, please email us

New York USA

Thomson Reuters

This iconic full motion location helps form the most famous advertising destination in the world, Times Square – ‘Crossroads of the World’.

The Thomson Reuters sign is comprised of 11 individual screens, all forming one unit. It sits at 22 stories high, and wraps the corner of 43rd street and 7th Avenue.

  • Impacts

    5,038,461 every 2 weeks

  • Total Size

    37 square metres

Las Vegas USA

The Las Vegas Strip

A landmark full motion advertising location in one of the world’s most famous 24/7 cities. It is central to any advertising campaign for Las Vegas.

  • Impacts

    5,038,461 every 2 weeks

  • Total Size

    10,080 square feet

Madrid Spain

Callao Lights

2 Full Motion digital screens located in Plaza del Callao, the busiest place in Spain, the third busiest place in Europe behind Piccadilly Circus & The Louvre, and with Preciados St, which finishes in Callao, the busiest pedestrianised street in Europe.

  • Impacts

    4,346,154 every 2 weeks

Hong Kong

Chung King Mansion Screen

The largest digital screen in Tsim Sha Tsui, Kowloon – a giant world bazaar, where Hong Kong’s glittering harbour is met by an alternate sea of stalls, shops, markets and malls. The location targets both affluent locals and high spending tourists alike, with a huge huge daily footfall of over 300,000 people.

  • Size

    19.2m wide by 4.8m high