Ocean challenges you to put Digital Out of Home screens at the heart of Creativity.

The Ocean Digital Creative Competition has consistently challenged creative thinking within the all screen market over the past 7 years, continuously raising the bar for what is possible.

It has provided a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by delivering inspired creative concepts for the medium and aligning creative minds on the opportunities digital out of home can deliver alongside other progressive platforms and content channels.

This year, to encourage simple and effective creativity, we have one category of entry.

All you need is an idea

The versatility of Digital Out of Home allows for inspiring responses to brand objectives. We want to see your idea. And if you win we will make it happen! The competition offers opportunities not only in the UK but across some global markets, and the ideas will be segmented by Charity or Brand and judged accordingly.

The How to Enter video explains everything you need to know get started.

Previous winner: March for Giants
view full story

“We knew we needed to create something digitally cutting edge to really capture the public’s imagination. By donating to March for Giants brands and the public alike can create their own bespoke elephants, a unique chance to become part of the story, and follow it socially as it unfolds across the globe”

Will Thacker, creative director at 18 Feet & Rising


18 Feet & Rising's 2016 winning entry video.

The case study for the resulting campaign.

Previous winner: Women's Aid
view full story

“We are proud to be the first agency to demonstrate cause and effect to audiences by using facial recognition technology in this large-scale billboard format.”

Ross Neil, creative director at WCRS


WCRS's 2014 winning entry for Women's aid.

The case study for the resulting "Look at me" campaign.

How to Enter

Step 1. Create your conceptual idea

Watch the how to enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or commercial brand that best uses the Digital Out of Home medium


Step 2. Identify your locations

Design your concept for any of Ocean’s UK network of Digital locations (excluding Piccadilly Lights)

Roadside

The Portrait and Landscape Collections

International

Widen your message to a global audience networked across The Alliance in Europe, USA and Asia.

For more information contact digitalcompetition@oceanoutdoor.com

Top Tip

For networked entries (UK and Global), we will be looking for ideas which consider the individual cities within that network and how the overall idea can be made bespoke to it, rather than just the addition of more locations to a plan for exactly the same idea.

Think… relevance and tailored messaging!


Step 3. Submit your entry

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by 25th August using the Entry Form below, and be sure to read the Terms & Conditions

Location Photoshop Templates

To help you visualise your concept we've put together a pack of Photoshop files with smart objects for several of our locations. If you need any help using these files or need anything else - please get in touch

Download Templates (858 MB)

Prizes

This year for the first time we are dividing Charity and Commercial Brand entries and awarding prizes for each seperately.

1st Prizes
Charity and Commercial Brand

for UK entries and global entries

£100,000 media space on chosen location(s)*

2nd Prizes
Charity and Commercial Brand

for UK entries

£75,000 media space on chosen location(s)*

3rd Prizes
Charity and Commercial Brand

for UK entries

£50,000 media space on chosen location(s)*

*Terms and conditions apply

Terms & Conditions

For the full details click here

Entry Form

When you're ready to enter click here

Questions?

Any questions, please email us

New York USA


NASDAQ Tower

This iconic full motion location helps form the most famous advertising destination in the world, Times Square – ‘Crossroads of the World’

The NASDAQ Tower screens sit at 7 stories high and wraps the corner of 43rd Street and Broadway.

  • Impacts

    5,038,461 every 2 weeks

  • Total Size

    10,080 square feet


Thomson Reuters

This iconic full motion location helps form the most famous advertising destination in the world, Times Square – ‘Crossroads of the World’.

The Thomson Reuters sign is comprised of 11 individual screens, all forming one unit. It sits at 22 stories high, and wraps the corner of 43rd street and 7th Avenue.

  • Impacts

    5,038,461 every 2 weeks

  • Total Size

    37 square metres

Las Vegas USA


The Las Vegas Strip

A landmark full motion advertising location in one of the world’s most famous 24/7 cities. It is central to any advertising campaign for Las Vegas.

  • Impacts

    5,038,461 every 2 weeks

  • Total Size

    10,080 square feet

Hong Kong


Times Square Plaza, Causeway Bay

A portrait digital screen located in the Causeway Bay area of Hong Kong Island, a premium location for retail. The rent in the shopping areas of Causeway Bay, including Russell Street where the screen is located, has been ranked as one of the world's most expensive alongside New York's Fifth Avenue.

  • Impacts

    2.1 million impacts every 2 weeks

  • Size

    9.1m wide x 18.5m high

Madrid Spain


Callao Lights

2 Full Motion digital screens located in Plaza del Callao, the busiest place in Spain, the third busiest place in Europe behind Piccadilly Circus & The Louvre, and with Preciados St, which finishes in Callao, the busiest pedestrianised street in Europe.

  • Impacts

    4,346,154 every 2 weeks