Ocean challenges you to put Digital Out of Home screens at the heart of Creativity.

The Competiiton is over for this year and entries are now closed

Check out the 2016 results

Entries for the 2017 Competition open in July

The How to Enter video above explains everything you need to know get started.

The Ocean Digital Creative Competition has consistently challenged creative thinking within the all screen market over the past 6 years, continuously raising the bar for what is possible.

It has provided a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by delivering inspired creative concepts for the medium and aligning creative minds on the opportunities digital out of home with other progressive platforms and content channels

  • Creativity drives business results.
  • Ocean is a campaigner for creativity.
  • A new Out of Home space has been created.

Think Globally

This year the competition offers opportunities not only in the UK but across some global markets, and will again reward creative bravery in digital out of home for ideas that visually and emotionally connect with audiences whilst driving business results.

Previous winner: Women's Aid view full story

We are proud to be the first agency to demonstrate cause and effect to audiences by using facial recognition technology in this large-scale billboard format.

Ross Neil, creative director at WCRS

WCRS's 2014 winning entry for Women's aid.

The case study for the resulting "Look at me" campaign.

How to enter


Create your concept
Watch the video above and check out the Creative Inspiration page.


Identify your category and locations
Full details of the categories and both the UK and Global locations are detailed below.


Submit your entry
by 8th September using the entry form below, and be sure to read the Terms & Conditions

Categories, Locations and Prizes

1. Creative Techniques Category

A great creative idea that can only be delivered by using Digital Out of Home

Pimm's weather responsive campaign

Design your concept for either:

Each location offers state of the art digital capabilities to bring your idea to life, but they do differ in terms of sizes, specifications and capabilities – so check the detail on the individual site pages and check out the Creative Inspiration page for some examples of previous entries.

1st Prize

£100,000 media space on chosen location(s)*

2nd Prize

£75,000 media space on chosen location(s)*

3rd Prize

£50,000 media space on chosen location(s)*

*Terms and conditions apply

2. Interactive Category

Create some ‘never been seen before’ experiences for consumers to engage with.

Women's Aid gaze recognition

Digital Out of Home’s leading position within the all screen market extends the creative opportunities of the medium to new levels, giving you the chance to create some ‘never tried before’ experiences to prime your wider campaign.

Demonstrate a seamless link between technology and creativity and integrate your Digital Out of Home concept with mobile, wifi or other complementary technologies, to amplify your creative message.

Design your concept for either:

Check out the Creative Inspiration page for some examples.

1st Prize

£100,000 media space on chosen location(s)*

2nd Prize

£75,000 media space on chosen location(s)*

3rd Prize

£50,000 media space on chosen location(s)*

*Terms and conditions apply

Location Photoshop Templates

To help you visualise your concept we've put together a pack of Photoshop files with smart objects for several of our locations. If you need any help using these files or need anything else - please get in touch

Download Templates (438 MB)

The Judging Panel

  • Vasiliki Arvaniti
    Portfolio Manager, Land Securities

  • Richard Atkins
    Head of Display & Partner, BBH London

  • Claire Beale
    Global Editor in Chief, Campaign

  • Tim Bleakley
    Ocean Group

  • James Copley
    Managing Partner, Talon

  • Adrian Cotterill
    Editor in Chief, Daily DOOH

  • Sean Kinmont
    Creative Director,

  • Joanna Lyall
    Chief Commercial Officer, Mindshare

  • Chris Marjoram
    Managing Director, rapport

  • Jon Mew
    Director of Mobile & Operations, IAB

  • Bill Moss
    Director of Brand Ventures & Mall Retail - Europe, Westfield

  • Tim Platt
    Head of Marketing

  • Gill Reid
    Board Director – OOH, Mediacom

  • Caitlin Ryan
    Executive Creative Director, Cheil London

  • Bill Sweeney
    Team GB

  • Stuart Taylor

  • Ben Tollett
    Executive Creative Director, Adam & Eve DDB

  • Glen Wilson
    Managing Director, Posterscope

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.


Any questions, please email us

New York USA

Thomson Reuters - Times Square2

This iconic full motion location helps form the most famous advertising destination in the world, Times Square – ‘Crossroads of the World’.

The Thomson Reuters sign is comprised of 11 individual screens, all forming one unit. It sits at 22 stories high, and wraps the corner of 43rd street and 7th Avenue.

  • Impacts

    702,459 every 2 weeks

  • Total Size

    37 square metres

  • Downloads

Hong Kong

Times Square Plaza, Causeway Bay

A portrait digital screen located in the Causeway Bay area of Hong Kong Island, a premium location for retail. The rent in the shopping areas of Causeway Bay, including Russell Street where the screen is located, has been ranked as one of the world's most expensive alongside New York's Fifth Avenue.

  • Impacts

    2.1 million impacts every 2 weeks

  • Size

    9.1m wide x 18.5m high

  • Downloads