We want you to think outside the screen and push the limits of our technologies.
So far, we’ve unearthed six Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.
Ready to join them? Watch the launch video and read more below.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
Cannes Lion Bronze (Outdoor) Awards, 2022
The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.
It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
This is our next challenge as a medium, and this year’s competition challenge
Try to network your idea – think of how your idea can roll out across multiple locations, or can own a destination. Also, think about what will make your campaign shareable!
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on the 23 August 2024 using the Entry Form and be sure to read the Terms & Conditions
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
All Gold prize winners from all competitions will be judged again later this year, and the winner will have an additional chance to appear on the best screens across Northern Europe and the global icon, The Piccadilly Lights*.