A smarter, more engaging way for brands to tell stories in real-time to targeted audiences

Customers are more knowledgeable and savvy than ever, demanding personalised communication from brands. Vehicle Recognition Technology (VRT) gives advertisers the opportunity to stand apart from competitors and connect with key audiences in real-time.

How?
  • Handpick the ideal audience with Vehicle Recognition Technology’s exclusive insights on vehicle and competitor traffic flows.
  • This pioneering technology detects the selected vehicles at the traffic lights
  • …and triggers tactical and personalised creative to specific audiences

VRT Enabled Locations

Holland Park Roundabout

  • City

    London

  • Impacts

    4,657,000 per fortnight

  • Size

    12m wide x 3.5m high (each screen)

  • Description

    The third largest digital site in the UK, delivering 4,920,340 adult impacts, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.

    Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.

    Find out more about this game-changing technology at www.oceanoutdoor.com/vrt and read our Ocean Talk's blog post introducing the system.

  • Production Specs
  • Further Information
    Full site details

The Screen on the Tyne

  • City

    Newcastle

  • Impacts

    693,000 per fortnight

  • Size

    9.5m high x 5.12m wide

  • Description

    Situated on the Swan House roundabout, the main gateway into Newcastle city centre and moments from the iconic Tyne Bridge, The Screen on the Tyne is the only portrait digital out of home screen in Newcastle.

    With the lack of Out of Home Options in Newcastle The Screen on The Tyne is Newcastle’s most iconic and high profile Out of home location, regarded as the first choice for those wanting to target the North East of England.

    The Screen on the Tyne is equipped with Ocean's exclusive Vehicle Recognition Technology, allowing brands to trigger ads based on the make, model, age even colour of the cars in front of the screen.

  • Production Specs
  • Further Information
    Full site details

Princess Road, Manchester

  • City

    Manchester

  • Impacts

    957,000 per fortnight

  • Size

    12.16m wide by 2.88m high

  • Description

    Princess Road, Manchester is the ideal location for targeting commuter traffic travelling into the city centre. This solus large format screen delivers long sight lines and exceptional impact.

    Benefitting from long dwell times, situated at a major junction, this is an ideal location to execute campaigns with Ocean’s exclusive Vehicle Recognition Technology.

    Well positioned to target traffic travelling from the prosperous Cheshire suburbs, Princess Road connects Manchester Airport to the city centre.

  • Production Specs
  • Further Information
    Full site details

The Screen @ Bullring South

  • City

    Birmingham

  • Impacts

    1,075,943 per fortnight

  • Size

    3.84m (w) x 5.76m (h)

  • Description

    Full motion digital screen covering the southern entrances to The Bullring, Birmingham’s iconic retail centre. One of three Screens that collectively give total cover for The Bullring, facing traffic travelling into the city from A45, the Birmingham International Arena and the NEC.

  • Production Specs
  • Further Information
    Full site details

VRT Case Studies View All