Customers are more knowledgeable and savvy than ever, demanding personalised communication from brands. Vehicle Recognition Technology (VRT) gives advertisers the opportunity to stand apart from competitors and connect with key audiences in real-time.
4,657,000 per fortnight
12m wide x 3.5m high (each screen)
The third largest digital site in the UK, delivering 4,920,340 adult impacts, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.
Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.
693,000 per fortnight
9.5m high x 5.12m wide
Situated on the Swan House roundabout, the main gateway into Newcastle city centre and moments from the iconic Tyne Bridge, The Screen on the Tyne is the only portrait digital out of home screen in Newcastle.
With the lack of Out of Home Options in Newcastle The Screen on The Tyne is Newcastle’s most iconic and high profile Out of home location, regarded as the first choice for those wanting to target the North East of England.
The Screen on the Tyne is equipped with Ocean's exclusive Vehicle Recognition Technology, allowing brands to trigger ads based on the make, model, age even colour of the cars in front of the screen.
957,000 per fortnight
12.16m wide by 2.88m high
Princess Road, Manchester is the ideal location for targeting commuter traffic travelling into the city centre. This solus large format screen delivers long sight lines and exceptional impact.
Benefitting from long dwell times, situated at a major junction, this is an ideal location to execute campaigns with Ocean’s exclusive Vehicle Recognition Technology.
Well positioned to target traffic travelling from the prosperous Cheshire suburbs, Princess Road connects Manchester Airport to the city centre.
Churchill Insurance partners with WCRS and Ocean Outdoor in an award-winning digital out of home campaign featuring Churchie the iconic dog serving live, personalised messages to drivers. ‘Churchie’s Drive-Thru Car Insurance’, created by WCRS, won the 2016 Creative Techniques award in Ocean’s… Read More
Bermuda Tourism is the first travel brand to use vehicle recognition technology to serve live advertisements to premium car drivers in London. Using the Hello Bermudaful greeting, Bermuda Tourism is serving personalised messages to the drivers of nine different premium… Read More
In a media first, Hyundai becomes the first car brand to deploy DOOH vehicle recognition technology (VRT) which is activated by high CO2 emissions and competitor vehicles. Developed by Havas Media, Innocean Worldwide and Ocean, the campaign supports the launch… Read More