We are defining a new space in Out of Home by merging the scale, impact and iconic nature of our spaces with various technologies, evolving the medium to make it more relevant to today’s audiences by using digital. We have created and defined a new creative palette to help advertisers bring their brand message to life and deliver an exciting new emotional connection with consumers.
There are infinite ways in which technology can be integrated with DOOH. Here we have detailed a range of opportunities.
Costly media plans, ad blocking and the need to stand out among all the advertising noise require a new way of thinking and engaging with audiences.
Vehicle Recognition Technology is a pioneering technology that will innovate and optimise the way brands connect with their target audiences. It gives brands the opportunity to deliver personalised one-to-one messaging to specific audiences and demographics based on data about the car they are driving and the motorist profile.
No one can deny the power of mobile, but the impact of both mobile and digital out of home is even more impactful. Ocean has installed Wi-Fi zones across some of our city centre portfolio, The Grid.
With individuals spending an average of 121.2 minutes a day* using social media, whilst also spending over 7 hours a day out of home**, the need for an alignment of the two is obvious. Digital out of home provides brands with this opportunity.
It has become all the more important for brands to deliver an experience, immersing consumers in their world. Sharing this experience is invaluable to extend the reach, and digital out of home can do just that with live video streaming.
Data delivers for consumers. Whether it be flight times, weather updates, social media or time of day, it is crucial to make brand messages relevant. Using DOOH this has been made possible in any number of environments.
Whether it’s building on the anticipation of Andy Murray retaining his title to following the excitement and scores in Rio de Janiero, there is no denying that there is an ever increasing passion for Sport – Digital out of home gives audiences the opportunity to stay close to the action with up to the minute data delivery.
Using face recognition technology, LookOut serves adverts to consumers based on their gender and age. Due to Digital Out of Home’s flexibility ads can be posted at any relevant time the campaign requires, meaning less wastage and a more targeted campaign.
Digital Out of Home offers incredible moving image with unmissable scale. Add in sound and you have an advertising medium that can truly bring a brand message or creative to life.
In such a fast-paced modern world, it is becoming increasingly important to speak to audiences in the right place at the right time. The combination of mobile geolocation technology and digital out of home offers an effective method to relevantly engage with consumers.
Through customisation of a digital out of home location, a Special Build richly amplifies the creative allowing the campaign to go that extra mile.
An experiential area adds real value to a campaign delivering an immersive and all encompassing experience that fully engages with the audience.