Technology Overview

Ocean are defining a new space in Out of Home

We are defining a new space in Out of Home by merging the scale, impact and iconic nature of our spaces with various technologies, evolving the medium to make it more relevant to today’s audiences by using digital. We have created and defined a new creative palette to help advertisers bring their brand message to life and deliver an exciting new emotional connection with consumers.

Technology Showcase

There are infinite ways in which technology can be integrated with DOOH. Here we have detailed a range of opportunities.

Vehicle Recognition Technology
Featured on Holland Park Roundabout, Princess Road and The Screen on the Tyne

Costly media plans, ad blocking and the need to stand out among all the advertising noise require a new way of thinking and engaging with audiences.

Vehicle Recognition Technology is a pioneering technology that will innovate and optimise the way brands connect with their target audiences. It gives brands the opportunity to deliver personalised one-to-one messaging to specific audiences and demographics based on data about the car they are driving and the motorist profile.

Available on Holland Park Roundabout in London, Princess Road in Manchester and The Screen on the Tyne in Newcastle.

Find out more at www.oceanoutdoor.com/vrt

Further information
Case Studies

SimplyFi (Wi-Fi Sponsorship)
Fast & Free Screen Enabled Wi-Fi across the UK

No one can deny the power of mobile, but the impact of both mobile and digital out of home is even more impactful. SimplyFi is Ocean’s fast & free public wifi network/ Ocean has installed Wi-Fi zones across some of our full motion locations; available in London, Birmingham, Manchester, Liverpool, Newcastle & Glasgow.

SimplyFi Wi-Fi:

  • is faster than 4G & the Cloud, 100Mbps download speed
  • Has 90,000+ users
  • is 100% free; users sign up with an email address or social media account
  • allows for a branded landing page

Further information
Case Studies

Social Media Feed
Twitter, Facebook, Instagram etc

With individuals spending an average of 121.2 minutes a day* using social media, whilst also spending over 7 hours a day out of home**, the need for an alignment of the two is obvious. Digital out of home provides brands with this opportunity.

Further information
Case Studies

Live Data Feed

Data delivers for consumers. Whether it be flight times, weather updates, social media or time of day, it is crucial to make brand messages relevant. Using DOOH this has been made possible in any number of environments.

Further information
Case Studies

Up to the minute sports data

Whether it’s building on the anticipation of Andy Murray retaining his title to following the excitement and scores in Rio de Janiero, there is no denying that there is an ever increasing passion for Sport – Digital out of home gives audiences the opportunity to stay close to the action with up to the minute data delivery.

Further information
Case Studies

Facial Recognition Technology

Using facial recognition technology, LookOut serves adverts to consumers based on their gender and age. Due to Digital Out of Home’s flexibility ads can be posted at any relevant time the campaign requires, meaning less wastage and a more targeted campaign.

Further information
Case Studies

Sound Showers

Digital Out of Home offers incredible moving image with unmissable scale. Add in sound and you have an advertising medium that can truly bring a brand message or creative to life.

Further information
Case Studies


In such a fast-paced modern world, it is becoming increasingly important to speak to audiences in the right place at the right time. The combination of mobile geolocation technology and digital out of home offers an effective method to relevantly engage with consumers.

Case Studies

Special Build

Through customisation of a digital out of home location, a Special Build richly amplifies the creative allowing the campaign to go that extra mile.

Case Studies