Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 64% of all OOH spend.
Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology.
Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs and Ocean Studio divisions including proprietary solutions such as DeepScreen® 3D, Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship) and Augmented Reality solutions.
One brand will win the inaugural Grand Prix Ocean has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating a new prize… Read more
Out of home icons the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City powered down to mark Earth Hour this weekend (March 23 8.30pm). The… Read more
Ocean has added Manchester’s Printworks SkyLights, the largest digital ceiling in Europe, to its premium digital out of home (DOOH) portfolio. The launch partner is Universal with a trailer for… Read more