Utilising the flexibility and impact of our Digital Out of Home sites advertisers can promote and create awareness around the year’s biggest sporting events.
Live reporting to our DOOH screens. Promote live score updates, match highlights or follow a particular team/sporting personality. See how Strongbow bought to life Usain Bolt’s win at the London 2012 Olympics.
Our sites are located throughout the 6 top cities within the UK and can be bought city-by-city or as part of The Grid. This gives advertisers the flexibility to promote a nationwide campaign as well as being more tactical with localised messages.
DOOH can easily be integrated with social media platforms such as Twitter, Facebook, Vine and Instagram. Fans can interact with the screen by uploading related content that can appear instantaneously creating added engagement. Read how Panasonic integrated DOOH and Facebook to connect and engage with fans en-route to the Olympic games.
Digital Out of Home not only offers flexibility but also a chance to create truly impactful and unique creative. We can work with you to get access to talent, rights holders and businesses to in order to create bespoke content for our screens. It’s all about finding the potential and angle to allow brands to be a broadcaster in their own right.
Swiss watchmaker Rado used the classic tournament to build on its association with the Lawn Tennis Association during the Aegon Championships at The Queen’s Club in West Kensington, London.
During play, static and dynamic creative was enhanced by a live data feed, giving audiences all the score updates from the tennis tournament as play unfolded on court. Live data also allowed for additional touches such as the watch featured in the creative to display the correct time of day, as well as rain appearing on screen as and when it started at the tournament. Rado’s live score updates were informative, relevant and offered engaging content to our audiences.
Strongbow celebrated Usain Bolt's 100-metre gold medal victory with a brave, unbranded tribute to the Olympic sprinter on premium Ocean Outdoor sites. Instant copy changes from Earn It to Earn(ed) It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose, which is recognised around the world.
Panasonic needed to achieve spectacular status as a world leading consumer electronics brand using an Olympic village Gold Route. Ocean paired Panasonic with The Two Towers East using 3G technologies to allow Panasonic to broadcast exclusive sporting highlights as the action unfolded. These images were used capturing the Panasonic LUMIX G further affirming Panasonic as a high performance brand. The campaign also integrated social media. Panasonic’s Facebook page encouraged consumers to submit pictures of themselves, which were then overlaid with their country’s flag, creating what was coined as a ‘Flag Tag’. Panasonic also invited people to show support for their country by virtually painting their faces in their national team colours. This content was reproduced on Two Towers East, interspersed with memorable images from the Games themselves. Official Olympic photographer Getty Images captured all the action from the various events, bringing the excitement and spirit of the Games to the streets in real time. Iconic images as world records were toppled were interspersed with images of sports fans, working together to reflect Panasonic’s commitment to sharing the Passion. Four times a day, seven days a week, in total Ocean delivered 390 changes and updates.
This was a media first for an Olympic sponsor. The clever combination of social media and digital outdoor caused a stir across the consumer electronics market, creating a precedent for consumer electronics brands to engage with the right audience in a way that gets them noticed. The campaign delivered significant PR for Panasonic leading to its rightful inclusion on the OMC’s 2013 Hall of Fame Awards.