The first Backlight 96-sheet to be viewed entering Leeds from the M1.
Located head-on to traffic on the M621 which goes directly into Leeds City Centre; a key arterial carrying volume traffic into the UK’s largest centre for business, legal and financial services outside London.
Renault / Zoom / Download hi-res photo
Thatchers / Zoom / Download hi-res photo
Lexus / Zoom / Download hi-res photo
Peroni / Zoom / Download hi-res photo
Photos
Site Information
Impacts
2,078,126 impacts per 2 weeks (DFT 2010)
Size
12m wide x 3m high
Creative Opportunities
- Led surround lighting
- 2d/3d builds
Audience
Environment
Packages
Further Information
Please contact info@oceanoutdoor.com
Downloads
Production Spec
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Audience Demographics
Male
48.2%
Female
51.8%
AB
20.3%
ABC1
47.9%
16-24
14.9%
25-34
22%
35-44
22.6%
45-54
19.1%
55+
21.4%
Personicx Data
Spending Sporty Families
1334
Index versus Yorkshire average
(source ORC)
Affluent Modern Families
731
Index versus Yorkshire average
(source ORC)
Metropolitan Semis
331
Index versus Yorkshire average
(source ORC)
For more information on Personicx data, please refer to this guide:
Personicx Description
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