Two double-sided synchronised digital screens on London’s most prestigious arterial route.
The A4/M4 connects central London to Heathrow Airport, the affluent suburbs of South West London and the home counties beyond, The Two Towers offer unrivalled advertising impact.
Voted the best digital sites in the world in 2012, The Two Towers West deliver one of the highest audience figures in the UK, 6,627,360 Adults per two weeks.
The Two Towers West are key in targeting International travellers and are central to any brand looking to target the illusive AB demographic audience.
58% of Heathrow airports 70,000,000 passengers are not covered by Route data due to their International status.
Emotional Index of 168 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)
Prestigious and upmarket with an AB Index of 121 v UK
46% of impacts come from UK travellers who have been to Heathrow airport in the last year, indexing at 283 v UK.
The Two Towers West speaks to the most influential women in the country delivering a phenomenal index of 182 v UK for the A female demographic group
Posh food shoppers – favouring Waitrose/M&S for food with an index of 207 v UK
Posh shoppers full stop – Harrods/Harvey Nicks and Selfridges index at 170 v UK
Sources: Route, DfT 2012-2014, CACI 2015