The iconic digital gateway to the UK’s Capital.
Regarded as the UK’s best digital advertising opportunity, these double-sided high specification screens are located on either side of the A4 elevated section at Hammersmith. Delivering an unavoidable targeting opportunity for the large volumes of vehicular traffic using this main arterial; daily commuters and international audiences travelling between Heathrow and Central London. The two screens are synchronised, increasing the impact of a campaign due to this dual exposure.
They deliver 4 x 10 second slots in a 40 second loop.
The Two Towers / Download .mp4 file
Omega / Zoom / Download hi-res photo
Diesel / Zoom / Download hi-res photo
Boots / Zoom / Download hi-res photo
Honda / Zoom / Download hi-res photo
Site Information
Impacts
3,800,698 impacts per 2 weeks both elevations (DFT 2010)
Size
5m wide x 7.5m high
Creative Opportunities
- Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion, bluetooth
- Live data & creative streaming
For more information download:
Digital Creative Guidelines
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Audience
Environment
Packages
Further Information
Please contact info@oceanoutdoor.com
Downloads
Site slide
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Production Spec
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Site video
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Audience Demographics
Male
48.4%
Female
51.6%
AB
30.6%
ABC1
63.4%
16-24
14.9%
25-34
25%
35-44
22.5%
45-54
17.8%
55+
19.8%
Personicx Data
Flats & Convertibles
182
Index versus ITV London average
(source ORC)
Urban Travellers
135
Index versus ITV London average
(source ORC)
Gourmet Travellers
143
Index versus ITV London average
(source ORC)
For more information on Personicx data, please refer to this guide:
Personicx Description
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