The iconic digital gateway to the UK’s capital from the East.
The double-sided digital towers are located on either side of Aspen Way. Delivering an unavoidable targeting opportunity for large volumes of vehicular traffic and DLR passengers; daily commuters into Canary Wharf & the City, international audiences travelling from City Airport, in close proximity to Westfield Stratford shoppers. Soon to be the most iconic advertising location surrounding the Olympic site. The two screens are synchronised, increasing the impact of a campaign due to this dual exposure.
They deliver 4 x 10 second slots in a loop.
Launch Video / Download .mp4 file
BMW / Zoom / Download hi-res photo
BMW / Zoom / Download hi-res photo
Panasonic / Zoom / Download hi-res photo
Nike / Zoom / Download hi-res photo
Clarks / Zoom / Download hi-res photo
Site Information
Impacts
3,155,432 impacts per 2 weeks
Size
5m wide x 7.5m high
Creative Opportunities
- Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion, bluetooth
- Live data & creative streaming
For more information download:
Digital Creative Guidelines
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Audience
Environment
Further Information
Please contact info@oceanoutdoor.com
Audience Demographics
Male
50.1%
Female
49.9%
AB
16.5%
ABC1
40.8%
16-24
14.5%
25-34
21.1%
35-44
15.5%
45-54
15.7%
55+
34%
Personicx Data
Urban Travellers
762
Index versus GB average average
(source ORC)
Organic & Urban
231
Index versus GB average average
(source ORC)
Flats & Convertibles
163
Index versus GB average average
(source ORC)
For more information on Personicx data, please refer to this guide:
Personicx Description
Right click - "Save As"
