Products / Digital

The Two Towers East

The UK's number one site with an audience of over 7 million adults

Two double-sided synchronised digital screens on London’s busiest arterial route.

Dominating the skyline of Europe’s largest financial district, The Two Towers East target the main route to and from the East into London, Canary Wharf and City Airport.

A key location to target some of the most affluent men in Europe – a hub for super premium products.

Video

The Two Towers East Share / Download

Location

Aspen Way, London Download Map

Details
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A must have location for all car manufacturers with an Index of 193 for Liking innovative cars, supported by a need to learn more about cars with an index of 150 for reading Top Gear magazine.

Audience Demographics
  • Male / Female

    68% / 32%

    Male

    68%

  • AB

    24%

  • ABC1

    48%

Audience Age Ranges
  • 16-24

    11%

  • 25-34

    25%

  • 35-44

    25%

  • 45-54

    19%

  • 55+

    20%

Top CACI Acorn Groups
  • City Sophisticates

    Index 157 vs. UK average
  • Career Climbers

    Index 196 vs. UK average
  • Successful Suburbs

    Index 162 vs. UK average
Route Insights
  1. Index 138 v AB Men

  2. 1 in 5 Impacts are AB Men

  3. 11% earn over £100,000

  4. The busiest digital location in the UK

  5. Direct route from London City Airport with its phenomenal 87% AB profile

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Sources: Route, DfT 2012-2014, CACI 2015

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