Products / Digital

The Screens @ Broad Street

Dominating the city centre artery, key to capturing upmarket Birmingham men

With inbound and outbound elevations, The Screens @ Broad Street dominate central Birmingham's key thoroughfare.

The screens are elevated centrally across 4 lanes of traffic and pick up the significant pedestrian traffic attracted by the high number of bars, clubs and restaurants along Broad Street.

Location

Hyatt Bridge, Broad Street, Birmingham B1 2JZ Download Map

Details
Did you know?

7.2million people live within an hour of The Screens @ Broad Street with a spending power of £7.7 Billion.

Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    19%

  • ABC1

    46%

Audience Age Ranges
  • 16-24

    21%

  • 25-34

    24%

  • 35-44

    15%

  • 45-54

    16%

  • 55+

    23%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 124 vs. West Midlands average
  • City Sophisticates

    Index 460 vs. West Midlands average
  • Career Climbers

    Index 195 vs. West Midlands average
Route Insights
  1. Central to Birmingham’s nightlife

  2. Indexes highly amongst the young 107 v 15-24s

  3. 25% of audience are ABC1 Men

  4. Key to capturing Birmingham’s car buyers with an Index of 136 for liking innovative cars

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Sources: Route, DfT 2012-2014, CACI 2015

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