With inbound and outbound elevations, The Screens @ Broad Street dominate central Birmingham's key thoroughfare.
The screens are elevated centrally across 4 lanes of traffic and pick up the significant pedestrian traffic attracted by the high number of bars, clubs and restaurants along Broad Street.
1,175,992 per fortnight
3.84m (w) x 5.76m (h)
7.2million people live within an hour of The Screens @ Broad Street with a spending power of £7.7 Billion.
Central to Birmingham’s nightlife
Indexes highly amongst the young 107 v 15-24s
25% of audience are ABC1 Men
Key to capturing Birmingham’s car buyers with an Index of 136 for liking innovative cars
Sources: Route, DfT 2012-2014, CACI 2015