With inbound and outbound elevations, The Screens @ Broad Street dominate central Birmingham's key thoroughfare.
The screens are elevated centrally across 4 lanes of traffic and pick up the significant pedestrian traffic attracted by the high number of bars, clubs and restaurants along Broad Street.
7.2million people live within an hour of The Screens @ Broad Street with a spending power of £7.7 Billion.
Central to Birmingham’s nightlife
Indexes highly amongst the young 107 v 15-24s
25% of audience are ABC1 Men
Key to capturing Birmingham’s car buyers with an Index of 136 for liking innovative cars
Sources: Route, DfT 2012-2014, CACI 2015