Products / Digital

The Screen on the Tyne

Dominating the approach to The Tyne Bridge and central Newcastle

Situated on the Swan House roundabout, the main gateway into Newcastle city centre and moments from the iconic Tyne Bridge, The Screen on the Tyne is the only portrait digital out of home screen in Newcastle.

With the lack of Out of Home Options in Newcastle The Screen on The Tyne is Newcastle’s most iconic and high profile Out of home location, regarded as the first choice for those wanting to target the North East of England.

The Screen on the Tyne is equipped with Ocean's exclusive Vehicle Recognition Technology, allowing brands to trigger ads based on the make, model, age even colour of the cars in front of the screen.

Video

The Screen on the Tyne Launch Video Share / Download

Location

55 Degrees North, Pilgrim Street, NE1 6BG Download Map

Details
Audience Demographics
  • Male / Female

    51% / 49%

    Male

    51%

  • AB

    17%

  • ABC1

    48%

Audience Age Ranges
  • 16-24

    15%

  • 25-34

    7%

  • 35-44

    19%

  • 45-54

    21%

  • 55+

    24%

Top CACI Acorn Groups
  • Executive Wealth

    Index 210 vs. Newcastle average
  • Mature Money

    Index 109 vs. Newcastle average
  • Successful Suburbs

    Index 139 vs. Newcastle average
Route Insights
  1. High spenders on clothing indexing at 114 versus the UK average

  2. On average overseas tourists spend £88M per year

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Screen on the Tyne News Stories