Products / Digital

The Screen @ New Street

Full-motion screen targeting the Bullring's pedestrian audience

The full-motion digital screen is situated adjacent to the iconic Bullring Shopping Centre, head on to high volumes of affluent shoppers in the main pedestrian area of Birmingham City Centre. The screen is also positioned above a key pedestrian piazza giving high levels of dwell time.

360° Panorama
Location

City Centre House, corner of New Street and High Street, Birmingham, B2 4SR Download Map

Details
Did you know?

Birmingham City Centre has a retail value of over £1 billion per year and the Bullring alone has 40,000,000 visitors a year.

Audience Demographics
  • Male / Female

    41% / 59%

    Male

    41%

  • AB

    23%

  • ABC1

    54%

Audience Age Ranges
  • 16-24

    42%

  • 25-34

    19%

  • 35-44

    12%

  • 45-54

    10%

  • 55+

    16%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 178 vs. West Midlands average
  • Mature Money

    Index 171 vs. West Midlands average
  • Career Climbers

    Index 304 vs. West Midlands average
Route Insights
  1. Regular food shoppers in M&S or Waitrose indexing 166 versus the UK average

  2. The city centre retail area is the busiest part of Birmingham with an average of 1.7 millions visitors per week.

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Sources: Route, DfT 2012-2014, CACI 2015

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