A full motion digital, large format advertising opportunity in the UK’s second most populated city, Birmingham.
The screen is situated adjacent to the iconic Bull Ring Shopping Centre, head on to high volumes of affluent individuals in the main pedestrian area of Birmingham City Centre. Delivering a premium opportunity to creatively target consumers whilst in a purchasing mindset, using the latest in digital technology.
There are 6×10 second slots in a 60 second loop.
Dior / Zoom / Download hi-res photo
Glenffidich / Zoom / Download hi-res photo
Samsung / Zoom / Download hi-res photo
Clarks / Zoom / Download hi-res photo
Ginger Joe's / Zoom / Download hi-res photo
Photos
Site Information
Impacts
1.5m per two weeks (Birmingham Council & Bullring)
Size
5m wide x 7.5m high
Creative Opportunities
- Full motion video
- Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion
- Live local, web, data and creative streaming
For more information download:
Digital Creative Guidelines
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Audience
Environment
Packages
Further Information
Please contact info@oceanoutdoor.com
Downloads
Production Spec
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Audience Demographics
Male
48.4%
Female
51.6%
AB
23.3%
ABC1
51.4%
16-24
17.2%
25-34
20.2%
35-44
19.8%
45-54
17.6%
55+
25.1%
Personicx Data
Spending Sporty Families
1085
Index versus Central average
(source ORC)
Healthy, Wealthy & Wise
253
Index versus Central average
(source ORC)
Educated Professionals
651
Index versus Central average
(source ORC)
For more information on Personicx data, please refer to this guide:
Personicx Description
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