A Solus, full-motion, free-standing screen with long visibility lines across North and South Portland Street, one of the city’s busiest vehicular and pedestrian thoroughfares.
The screen is centrally located between Manchester University, China Town and The Gay Village making this one of the most vibrant advertising locations in the city.
The Pink pound is worth £6 Billion in the UK. Research from Stonewall, claims the gay community is much more likely to buy goods and services from a brand that is known to be gay-friendly. The Screen @ Manchester One is perfectly located for these brands.
Regular food shoppers in M&S or Waitrose indexing 127 versus the UK average.
Enthusiastic about innovative cars indexing 114 versus the UK average.
Sources: Route, DfT 2012-2014, CACI 2015