Products / Digital

The Screen @ Grand Central

Opportunity to access affluent shoppers and rail travellers

Full-motion digital screen targeting inbound and outbound flows from the Bullring and the Grand Central Station fully covers the gateway to the city centre and New Street Station.

One of only high-profile screens in Birmingham with plans to integrate with facial recognition and high-speed WI-FI technology.

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The Screen @ Grand Central Share / Download

Location

Queens Drive, Birmingham, West Midlands B5 4PJ Download Map

Details
Did you know?

With a footfall of 40m per year, the Bullring is one of the largest shopping centres in Europe and one of UK’s most successful retail destinations.

Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    41%

  • ABC1

    80%

Audience Age Ranges
  • 16-24

    28%

  • 25-34

    20%

  • 35-44

    13%

  • 45-54

    15%

  • 55+

    24%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 267 vs. Birmingham average
  • Mature Money

    Index 168 vs. Birmingham average
  • City Sophisticates

    Index 500 vs. Birmingham average
Route Insights
  1. High spenders on clothing indexing at 153 versus the UK average

  2. Enthusiastic about innovative cars indexing 119 versus the UK average

  3. The average visitor frequency is 3 or 4 times per month

  4. The Bullring visitors average spend is £75

  5. The shopping centre average dwell time is 109 minutes

  6. The Bullring annual footfall is 40 millions.

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Sources: Route, DfT 2012-2014, CACI 2015

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