Full-motion digital screen targeting inbound and outbound flows from the Bullring and the Grand Central Station fully covers the gateway to the city centre and New Street Station.
One of only high-profile screens in Birmingham with plans to integrate with facial recognition and high-speed WI-FI technology.
With a footfall of 40m per year, the Bullring is one of the largest shopping centres in Europe and one of UK’s most successful retail destinations.
High spenders on clothing indexing at 153 versus the UK average
Enthusiastic about innovative cars indexing 119 versus the UK average
The average visitor frequency is 3 or 4 times per month
The Bullring visitors average spend is £75
The shopping centre average dwell time is 109 minutes
The Bullring annual footfall is 40 millions.
Sources: Route, DfT 2012-2014, CACI 2015