The screen is orientated to target pedestrians on the principal route from the city centre to Piccadilly Station. Piccadilly Station is Manchester’s busiest station and the 4th busiest station in the UK outside of London with 25,000,000 passengers per year.
Dominating the junction of Piccadilly, London Rd, Ducie St & Auburn St, the screen targets both vehicles and pedestrians and is in close proximity to Manchester’s renowned retail offering, four 4 star hotels and the cities wide collection of bars and restaurants.
The location has a high demographic profile indexing at 143 v AB adults driven by the business audience that travels through the station daily.
Ocean’s SimplyFi super-fast, free Wi-Fi network allows brands to both optimise consumer interaction and deliver live streams at the highest quality.
Gateway Piccadilly is part of Ocean’s prestigious full motion network, The Grid.
Neuroscience research shows full motion delivers 2.5x effectiveness versus static DOOH
Sources: Route, DfT 2012-2014, CACI 2015