Products / Digital

The Screen @ Canary Wharf

Regarded as one of the most prestigious DOOH locations in Europe

Dominating Europe’s largest financial district, 14 million square feet of office and premium retail space The Screen @ Canary Wharf gives brands access to some of the most sought after consumers in the world.

Video

The Screen @ Canary Wharf Share / Download

360° Panorama
Location

Reuters Plaza, London, E14 5AJ Download Map

Details
Did you know?

The quality of the super premium audience is reflected in the brands that exclusively use The Screen @ Canary Wharf – for example McLaren launching a £200,000 super car, clearly targeting the multi-million pound city bonuses.

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Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    30%

  • ABC1

    65%

Audience Age Ranges
  • 16-24

    25%

  • 25-34

    33%

  • 35-44

    20%

  • 45-54

    11%

  • 55+

    11%

Top CACI Acorn Groups
  • City Sophisticates

    Index 437 vs. UK average
  • Career Climbers

    Index 259 vs. UK average
  • Successful Suburbs

    Index 150 vs. UK average
Route Insights
  1. Index 110 v AB Men

  2. Index 117 v AB Women

  3. High spenders on clothing indexing at 181 versus the UK average

  4. Indexing at 143 vs UK for liking innovative cars

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Sources: Route, DfT 2012-2014, CACI 2015

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