Full motion digital screen covering the southern entrances to The Bullring, Birmingham’s iconic retail centre. One of three Screens that collectively give total cover for The Bullring, facing traffic travelling into the city from A45, the Birmingham International Arena and the NEC.
3.84m (w) x 5.76m (h)
Over 40 Million people visit The Bullring every year and over 1 million shoppers every week in December.
Strong delivery against AB Men indexing at 116
Young Shopping Audience indexing at 125 for 15-34 year olds
Indexing at 112 v UK for liking innovative cars
High propensity to shop, visiting a department store at least once a week – Index of 118 v UK
Sources: Route, DfT 2012-2014, CACI 2015