Products / Digital

The Screen @ Bullring South

Upmarket male, full-motion location

Full motion digital screen covering the southern entrances to The Bullring, Birmingham’s iconic retail centre. One of three Screens that collectively give total cover for The Bullring, facing traffic travelling into the city from A45, the Birmingham International Arena and the NEC.

Location

Birmingham, B5 6BS Download Map

Details
Did you know?

Over 40 Million people visit The Bullring every year and over 1 million shoppers every week in December.

Audience Demographics
  • Male / Female

    60% / 40%

    Male

    60%

  • AB

    23%

  • ABC1

    40%

Audience Age Ranges
  • 16-24

    21%

  • 25-34

    23%

  • 35-44

    15%

  • 45-54

    15%

  • 55+

    27%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 112 vs. West Midlands average
  • City Sophisticates

    Index 281 vs. West Midlands average
  • Countryside Communities

    Index 140 vs. West Midlands average
Route Insights
  1. Strong delivery against AB Men indexing at 116

  2. Young Shopping Audience indexing at 125 for 15-34 year olds

  3. Indexing at 112 v UK for liking innovative cars

  4. High propensity to shop, visiting a department store at least once a week – Index of 118 v UK

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Screen @ Bullring South News Stories