Products / Digital

The Screen @ Bullring North

46% of The Bullring's audience arrive by car

Full motion digital screen covering the northern car park entrance to The Bullring, Birmingham’s iconic retail centre.

One of three Screens that collectively give total cover for The Bullring, covering both the city centre audience and pedestrian traffic to New Street Station

Location

Birmingham, B1 2JZ Download Map

Details
Did you know?

Over 40 Million people visit The Bullring every year and over 1 million shoppers every week in December.

Audience Demographics
  • Male / Female

    36% / 64%

    Male

    36%

  • AB

    26%

  • ABC1

    53%

Audience Age Ranges
  • 16-24

    28%

  • 25-34

    20%

  • 35-44

    13%

  • 45-54

    15%

  • 55+

    24%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 198 vs. West Midlands average
  • City Sophisticates

    Index 366 vs. West Midlands average
  • Career Climbers

    Index 119 vs. West Midlands average
Route Insights
  1. One of Birmingham’s most impactful locations

  2. High impact against car drivers, suitable for all car brands

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Screen @ Bullring North News Stories