Products / Digital

The Northern Light

Demonstrating growth in the fourth biggest city in the UK

The Northern Light roadside digital screens are strategically positioned for routes into and out of Leeds city centre, onwards to the M1 and out towards York, reaching an audience of 712,051 impacts every 2 weeks.

Ocean already has a huge presence in the UK’s three biggest cities. The Northern Light demonstrates growth in the fourth by complementing The Screen @ Trinity Leeds.

Video

The Northern Light Share / Download

Location

A61, Leeds, LS10 1PL Download Map

Details
Did you know?

1 in 3 adults in Leeds is AB. AB adults have an index of 112 v the UK average

Audience Demographics
  • Male / Female

    52% / 48%

    Male

    52%

  • AB

    30%

  • ABC1

    60%

Audience Age Ranges
  • 16-24

    14%

  • 25-34

    17%

  • 35-44

    20%

  • 45-54

    19%

  • 55+

    22%

Top CACI Acorn Groups
  • City Sophisticates

    Index 289 vs. Leeds average
  • Executive Wealth

    Index 130 vs. Leeds average
  • Career Climbers

    Index 289 vs. Leeds average
Route Insights
  1. High spenders on clothing indexing at 125 versus the UK average

  2. Enthusiastic about innovative cars indexing 110 versus the UK average

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Northern Light News Stories