The Northern Light roadside digital screens are strategically positioned for routes into and out of Leeds city centre, onwards to the M1 and out towards York, reaching an audience of 712,051 impacts every 2 weeks.
Ocean already has a huge presence in the UK’s three biggest cities. The Northern Light demonstrates growth in the fourth by complementing The Screen @ Trinity Leeds.
2 screens, 12.8m wide x 3.36m high
1 in 3 adults in Leeds is AB. AB adults have an index of 112 v the UK average
High spenders on clothing indexing at 125 versus the UK average
Enthusiastic about innovative cars indexing 110 versus the UK average
Sources: Route, DfT 2012-2014, CACI 2015