Products / Digital

The Monument, Newcastle

First full-motion digital external screen at the heart of Newcastle’s retail centre

Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters.

Located at the main entrance of intu Eldon Square shopping centre, overlooking Grey’s monument, adjacent to the Monument Metro station and close to the Monument mall, this premium full-motion screen fully covers the city’s retail and financial districts.

Unique screen in Newcastle integrated with facial recognition and high-speed WI-FI technology.

Location

Northumberland St, Newcastle upon Tyne, Tyne and Wear NE1 7AL Download Map

Details
Did you know?

The shopping population of Newcastle city-centre is over 500,000, including 160,000 under 25’s.

Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    70%

  • ABC1

    15%

Audience Age Ranges
  • 16-24

    46%

  • 25-34

    19%

  • 35-44

    11%

  • 45-54

    10%

  • 55+

    14%

Route Insights
  1. High spenders on clothing indexing at 138 versus the UK average

  2. Intu Eldon Square footfall is 34 millions

  3. The average dwell time in the shopping centre is 99 minutes

  4. The average visitor frequency is 71 times per year

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Monument, Newcastle News Stories