Products / Digital

The Digi-Bridge

Dominating key arterial route with 1.5 million impacts

Located on the West Cross Route, A3220, facing inbound & outbound traffic between the Holland Park Roundabout and one of London’s key arterial routes, the A40.

The route also delivers local traffic from the affluent boroughs of Hammersmith & Fulham and Kensington & Chelsea into Central London, and the site is located adjacent to the main vehicular route into Westfield London. The Digi-Bridge is one of a very small number of sites in the UK that spans a dual carriageway, giving huge impact to the vehicular audience.

Location

The Digi-Bridge, West Cross Route A3220, London, W11 4TP Download Map

Details
Did you know?

The doubling in size of Westfield London will make The Digi-Bridge one of the most significant locations in West London.

Audience Demographics
  • Male / Female

    56% / 44%

    Male

    56%

  • AB

    30%

  • ABC1

    59%

Audience Age Ranges
  • 16-24

    13%

  • 25-34

    20%

  • 35-44

    25%

  • 45-54

    18%

  • 55+

    24%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 242 vs. UK average
  • City Sophisticates

    Index 690 vs. UK average
  • Career Climbers

    Index 188 vs. UK average
Route Insights
  1. Emotional Index of 150 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)

  2. AB index of 116 versus UK average

  3. 500,000 AB adults per campaign period

  4. Heavy Westfield Shoppers Indexing at 852 v UK average

  5. Premium grocery shoppers – shopping at Waitrose & M&S index 179

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Sources: Route, DfT 2012-2014, CACI 2015

The Digi-Bridge News Stories