Located on the West Cross Route, A3220, facing inbound & outbound traffic between the Holland Park Roundabout and one of London’s key arterial routes, the A40.
The route also delivers local traffic from the affluent boroughs of Hammersmith & Fulham and Kensington & Chelsea into Central London, and the site is located adjacent to the main vehicular route into Westfield London. The Digi-Bridge is one of a very small number of sites in the UK that spans a dual carriageway, giving huge impact to the vehicular audience.
The doubling in size of Westfield London will make The Digi-Bridge one of the most significant locations in West London.
Emotional Index of 150 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)
AB index of 116 versus UK average
500,000 AB adults per campaign period
Heavy Westfield Shoppers Indexing at 852 v UK average
Premium grocery shoppers – shopping at Waitrose & M&S index 179
Sources: Route, DfT 2012-2014, CACI 2015