Products / Digital

The Birmingham Media Eyes

Unique digital out of home activation in Birmingham’s newly regenerated business, transport and retail hub

A new addition to Ocean’s high profile Birmingham digital portfolio and a seamless integration into the new architecture of Grand Central station and shopping centre. Three uniquely shaped full motion digital screens located above each of the entrances to the station - targeting all footfall in and around the development, with plans to integrate with high speed wifi and facial recognition technology

  1. South East Eye, Plaza - The largest of the Eyes is situated over the entrance to the main station concourse from the pedestrian Plaza, adjacent to the Bullring shopping centre. From the main concourse, escalators take pedestrians into Grand Central shopping centre. Targeting affluent commuters and shoppers. (106.49m2 - 26.88m wide x 5.76m high)

  2. South Eye, Hill Street - This Eye sits above the railway station entrance that faces Hill Street, with direct access to the new John Lewis department store. Targeting individuals originating from The Mailbox, Southside and the city’s main theatres (Hippodrome and Alexander). (66.45m2 - 23.68m wide x 3.84m high)

  3. North West Eye, Metro Terminus - The tallest Eye sits above the railway station entrance that faces Stephenson Street and the Metro Terminus, with steps, a lift, and an escalator up to Grand Central shopping centre. Targeting individuals originating from Birmingham’s Central Business District, New Street, The Mailbox (for the Station) and both the Barclaycard Arena and ICC. (102m2 - 28.80m wide x 5.28m high)

Video

The Birmingham Media Eyes Introduction Video Share / Download

Location

New Street Station, Birmingham, B5 4AH Download Map

Details
Did you know?

Birmingham has 4 Michelin starred restaurants, a buzzing live music scene and over 1000 shops within a mile radius of the city centre

Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    20%

  • ABC1

    62%

Audience Age Ranges
  • 16-24

    33%

  • 25-34

    29%

  • 35-44

    14%

  • 45-54

    11%

  • 55+

    14%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 222 vs. Birmingham average
  • Mature Money

    Index 248 vs. Birmingham average
  • City Sophisticates

    Index 1500 vs. Birmingham average
Route Insights
  1. Lavish Lifestyles indexing at 207 versus the UK average

  2. High spenders on clothing indexing at 139 versus the UK average

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The Birmingham Media Eyes News Stories