In 2017 Piccadilly Lights is changing; the latest iteration of this globally famous advertising location.
The current iconic patchwork of screens will change to a single state-of-the-art 790m² LED screen supporting a unique live technology hub.
For the first time in its existence, three of the six positions on Piccadilly Lights will become available for brands to be part of this London landmark, owned by Land Securities.
The first sign was for Perrier in 1908. Since then, brands that have advertised at Piccadilly Lights include: BP, Canon, Cinzano, Coca Cola, Fujifilm, Hyundai, McDonalds, Panasonic, Samsung, Schweppes and TDK – which occupied the central curved screen for over 20 years.
Piccadilly Lights has in the past only been turned off during World War II, for Winston Churchill’s funeral in 1965 and Princess Diana’s funeral in 1997.
Sources: Route, DfT 2012-2014, CACI 2015