A double sided digital tower that dominates both inbound and outbound traffic onto the Hammersmith gyratory.
The gyratory is a pinch point for traffic moving from the A4 into the affluent suburbs of South West and West London. With average traffic speeds of less than 10mph the site location allows for exceptional visibility and opportunity to view. During weekday commuter periods, according to Route, the P10 becomes one of the best sites in London to target commuters.
The offices of Bechtel, Coca-Cola, Disney, Pokémon, L'Oréal, Sony Ericsson, Shazam, Universal Music Group, World Wrestling Entertainment, AOL UK, Accor UK, US Airways, Richard Rogers Partnership and Royal Jordanian Airlines are all found in Hammersmith.
The Affluent nature of this West London location is reflected in its age profile and demographic profile. The site is perfect for reaching affluent 35-44 year olds (index 183) made up from the prestigious demographic group A.
This professional status is reflected in their other media consumption:
Sources: Route, DfT 2012-2014, CACI 2015