Products / Digital

Nottingham One

Ocean expands its DOOH premium opportunities into its 10th UK city

The first external large format digital screen in Nottingham sits above the main entrance of intu Victoria Centre, a retail and leisure hub including anchor stores John Lewis and House of Fraser, and faces Clumber street.

intu Victoria shopping centre records the highest footfall in the East Midlands (24 million footfall a year), eclipsing Clumber Street (22 million shoppers a year), which is the busiest retail street in Nottingham.

Powered with the high-speed WI-FI and LookOut technology, this unique and premium quality 10mm pitch screen stands at 88m2 delivering long sights lines and exceptional impact.

The introduction of Nottingham ONE fills a void of the external out of home options in Nottingham, giving advertisers access to the city’s large young population and East Midlands’ affluent shoppers.

Video

Nottingham One Share / Download

Location

Victoria Centre, Nottingham NG1 3GL Download Map

Details
Did you know?

More than 50 regional and national headquarters are based in Nottingham including Speedo, Boots The Chemist, Capital One, Experian and Games Workshop.

Audience Demographics
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    22%

  • ABC1

    54%

Audience Age Ranges
  • 16-24

    18%

  • 25-34

    17%

  • 35-44

    15%

  • 45-54

    16%

  • 55+

    34%

Top CACI Acorn Groups
  • Executive Wealth

    Index 120 vs. UK average
  • Student Life

    Index 270 vs. UK average
  • Successful Suburbs

    Index 140 vs. UK average
Insights
  1. Average retail spend is £80 with high conversion at over 85% (vs shopper dimensions average of 69%)

  2. The average dwell time in intu Victoria shopping centre is 85 mins

  3. Nottingham is the 7th busiest retail city in the UK

  4. The 4th largest youth population in the UK

  5. 80,000 full time students

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

Nottingham One News Stories