The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists.
The Liverpool Media Wall delivers over 1m adults in a 2 week period.
30.72m wide x 6.72m high
In 2013 The Liverpool Media Wall had a £1 million screen upgrade, making it not only the biggest in Europe but also one of the highest quality screens.
Half of audience are 15-34, indexing at 146 versus the UK average
Liverpool has been found to have a population much younger than the UK as a whole. Providing a great opportunity for youth brands
High spenders on clothing and fashion indexing at 171 versus the UK average
41% of those who viewed the screen have visited Manchester airport in the last 12 months
Sources: Route, DfT 2012-2014, CACI 2015