Products / Digital

Holland Park Roundabout

The Premium Digital Address in South West London now featuring exclusive Vehicle Recognition Technology

The third largest digital site in the UK, delivering 4,920,340 adult impacts, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.

Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.

Find out more about this game-changing technology at www.oceanoutdoor.com/vrt and read our Ocean Talk's blog post introducing the system.

Video

Vehicle Recognition Technology introduction video Share / Download

Location

Holland Park Roundabout, London, W12 8ND Download Map

Details
Did you know?

The audience is educated and informed. Every two weeks 282,000 adults pass the site who read the Economist “often” - an index of 470 v UK. The economist UK circulation is 420,000 every two weeks.

Audience Demographics
  • Male / Female

    56% / 44%

    Male

    56%

  • AB

    26%

  • ABC1

    51%

Audience Age Ranges
  • 16-24

    14%

  • 25-34

    23%

  • 35-44

    24%

  • 45-54

    16%

  • 55+

    23%

Top CACI Acorn Groups
  • City Sophisticates

    Index 834 vs. UK average
  • Lavish Lifestyles

    Index 268 vs. UK average
  • Successful Suburbs

    Index 159 vs. UK average
Route Insights
  1. Emotional Index of 168 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)

  2. 26% of the audience are from the super premium AB demographic

  3. Indexing at 121 v UK average against the highest demographic group A

  4. The Gateway to Westfield London with 28,000,000 shoppers per year with an annual £1Billion sales

  5. Indexes at 139 v UK average against Female demographic group A

  6. Half of the audience are 25-44, indexing at 148 v UK average

  7. People who visited Heathrow in the last 12 months index at 332 v UK

  8. A must have location for all car manufacturers with an index of 152 for liking innovative cars, supported by a desire to learn more about cars with an index of 210 for reading Top Gear magazine

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

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