This hugely impactful location is adjacent to the anchor John Lewis department store and Waitrose supermarket – two of the busiest shopping opportunities in the centre.
The screen additionally targets all visitors to events on the QEII Olympic Park – 30+ sell out events each year, and the new home of West Ham football club.
There is also an opportunity for experiential activity in front of the screen to amplify the brand messaging further.
Westfield Stratford City and the Olympic Park are so big they have their very own postcode district – E20.
Sources: Route, DfT 2012-2014, CACI 2015