A high specification full-motion digital, large format advertising opportunity, with maximum pedestrian dwell time and exposure.
Framed by an aesthetically unique “living wall”, this is a premium opportunity for brands to creatively target consumers. Located head-on to high volumes of affluent individuals using the main pedestrian covered walkway at Westfield London, accessing numerous well known restaurants, bars and shops and leading towards Shepherd’s Bush overground, Central Line underground, and bus stations.
There are 6×10 second slots in a 60 second loop
Eat Street / Download .mp4 file
David Beckham / Zoom / Download hi-res photo
Audi / Zoom / Download hi-res photo
D&G / Zoom / Download hi-res photo
Clarins / Zoom / Download hi-res photo
Clinique / Zoom / Download hi-res photo
Site Information
Impacts
541,430 impacts per 2 weeks (Westfield 2010)
Size
12.19m wide x 4.57m high
Creative Opportunities
- Full motion video
- Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion
- Live web, data & creative streaming
For more information download:
Digital Creative Guidelines
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Audience
Environment
Packages
Further Information
Please contact info@oceanoutdoor.com
Downloads
Site slide
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Production Spec
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Site video
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Audience Demographics
Male
47.9%
Female
52.1%
AB
31.9%
ABC1
65.2%
16-24
14.9%
25-34
28.7%
35-44
22%
45-54
16.2%
55+
18.2%
Personicx Data
Healthy Urbanites
292
Index versus ITV London average
(source ORC)
Flats & Convertibles
273
Index versus ITV London average
(source ORC)
Independent Thinkers
250
Index versus ITV London average
(source ORC)
For more information on Personicx data, please refer to this guide:
Personicx Description
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