A double-sided portrait full motion screen in Manchester adjacent to Manchester’s Deansgate Locks.
Head on to traffic in both directions at one of the key commuter pinch points on the A56. Busy at all times throughout the day but particularly busy during the commuter hours. The site dominates all routes to the M56, Manchester airport, Old Trafford and the city centre. Axis @ The Hacienda also delivers a high volume audience between two city centre Metrolink stations.
The audience profile changes during the evening as Manchester’s young and trendy head to ‘The Locks’.
The converted arches on Whitworth Street West, at the bottom end of Deansgate is the location to some of the most popular bars in the city centre.
'The Locks', as they are better known locally, are famous for their trendy bars and clubs, 18 in total all offering sun terrace drinking in the summer.
Axis @ The Haçienda is upmarket and young. Indexing at 114 for AB Adults v UK and indexing at 133 for 15-24 year olds and 146 for 25-34 year olds
It has the highest ABC1 audience for any digital site in Manchester indexing at 126 v UK
Axis @ The Haçienda audience are fashionistas indexing at 219 for reading Vogue regularly and 144 for shopping at Harvey Nichols versus the UK average
Sources: Route, DfT 2012-2014, CACI 2015