Products / Digital / Axis @ The Haçienda

A full motion digital large format advertising opportunity in Manchester.

It is positioned on the £35m Axis Tower development adjacent to Manchester’s iconic former nightclub. It is head-on to traffic in both directions on the A56 – a direct link road from the M56, Manchester Airport and the inner ring road into the heart of the city centre, as well as targeting large volumes of Metrolink passengers between two key city centre stations. It delivers a premium opportunity to creatively target consumers, using the latest in digital technology.

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Site Information

Impacts

1,095,948 per 2 weeks (DFT '10, Metrolink)

Size

3.1m wide x 5.76m high

Creative Opportunities

  • Full motion video
  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion
  • Live local, web, data and creative streaming

For more information download:

Digital Creative Guidelines
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Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

The Hacienda, Whitworth Street West, Manchester M1 5DB / Download map

Downloads

Site Slide
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Production Spec
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Audience Demographics

Male

50.1%

Female

48.9%

AB

25.3%

ABC1

55.6%

16-24

18.5%

25-34

26.3%

35-44

12.7%

45-54

17.2%

55+

15.6%

Personicx Data

Spending Sporty Families

1123
Index versus Granada average
(source ORC)

Educated
Professionals

905
Index versus Granada average
(source ORC)

Healthy, Wealthy & Wise

622
Index versus Granada average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
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