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Axis @ The Haçienda

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Commuters by day, young trend setters by night

A double-sided portrait full motion screen in Manchester adjacent to Manchester’s Deansgate Locks.

Head on to traffic in both directions at one of the key commuter pinch points on the A56. Busy at all times throughout the day but particularly busy during the commuter hours. The site dominates all routes to the M56, Manchester airport, Old Trafford and the city centre. Axis @ The Hacienda also delivers a high volume audience between two city centre Metrolink stations.

The audience profile changes during the evening as Manchester’s young and trendy head to ‘The Locks’.

Location

The Hacienda, Whitworth Street West, Manchester M1 5DB Download Map

Details
Did you know?

The converted arches on Whitworth Street West, at the bottom end of Deansgate is the location to some of the most popular bars in the city centre.

'The Locks', as they are better known locally, are famous for their trendy bars and clubs, 18 in total all offering sun terrace drinking in the summer.

Audience Demographics
  • Male / Female

    53% / 47%

    Male

    53%

  • AB

    30%

  • ABC1

    65%

Audience Age Ranges
  • 16-24

    19%

  • 25-34

    23%

  • 35-44

    18%

  • 45-54

    21%

  • 55+

    19%

Top CACI Acorn Groups
  • Executive Wealth

    Index 168 vs. Manchester average
  • Career Climbers

    Index 182 vs. Manchester average
  • City Sophisticates

    Index 292 vs. Manchester average
Route Insights
  1. Axis @ The Haçienda is upmarket and young. Indexing at 114 for AB Adults v UK and indexing at 133 for 15-24 year olds and 146 for 25-34 year olds

  2. It has the highest ABC1 audience for any digital site in Manchester indexing at 126 v UK

  3. Axis @ The Haçienda audience are fashionistas indexing at 219 for reading Vogue regularly and 144 for shopping at Harvey Nichols versus the UK average

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

Axis @ The Haçienda News Stories