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The IMAX, Waterloo

The largest and most unique advertising canvas in Europe, now even more impactful with the latest LED lighting

Creative Canvas

The unrivalled IMAX combines 1,734m² of creative canvas with the latest technology in LED lighting to deliver unique and high impact advertising experiences.

  • 48,000 LEDs to create spectacular effects and eye catching displays
  • Totally dynamic and programmable lighting system
  • Every colour possible
Central premium audience

Central to the bustling transport hub of Waterloo Station and dominating four key vehicular routes (including Waterloo bridge), the IMAX delivers against both the pedestrian/transport audience and the roadside out of home audience. This is a unique audience delivery position producing the highest Adult reach of any individual site in the country, 846,000.

Exclusive

The IMAX is limited to a maximum of 26 clients per year and its brand count includes some of the world’s biggest and best known brands.

There is only one IMAX, and its impact is impossible to replicate.

Video

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Location

IMAX, South Bank, Waterloo, London, SE1 8XR Download Map

Details
Did you know?

The Southbank is renowned as one of Europe’s best and most influential cultural centers. The Southbank has a 21 acre foot print with The IMAX dominating all of the key approaches to some of London’s most influential arts venues, restaurants and bars.

Audience Demographics
  • Male / Female

    57% / 43%

    Male

    57%

  • AB

    36%

  • ABC1

    62%

Audience Age Ranges
  • 16-24

    14%

  • 25-34

    25%

  • 35-44

    16%

  • 45-54

    20%

  • 55+

    26%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 307 vs. UK average
  • City Sophisticates

    Index 622 vs. UK average
  • Career Climbers

    Index 195 vs. UK average
Route Insights
  1. Emotional Index of 168 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)

  2. Neuroscience proves that The IMAX primes all other OOH advertising activity, ensuring higher levels of emotional intensity and memory encoding.

  3. Captures London’s affluent, young professionals.

    • AB Index 131 versus UK
    • 25-34 year olds Index at 154 versus UK
    • In full time employment indexes at 137 versus UK

  4. Selective media consumers.

    • Light TV viewers 144
    • Light radio listeners 109
    • Heavy Economist readers 426
    • Heavy cinema goers 144

Ask for it by name

Sources: Route, DfT 2012-2014, CACI 2015

The IMAX, Waterloo News Stories