Google is the partner for the launch of Ocean’s latest iconic location, East Face @ Westfield London, a giant vinyl extension to London’s largest digital out of home screen, which went live on November 17. The campaign features Google’s Android operating system, which powers more than one billion devices, from smartwatches, smartphones, tablets and TVs.
The super premium digital screen (measuring 15m x 9m) and giant vinyl surround (measuring 20.2m x 13.3m) dominates the West Cross route, the main approach to the London Westfield Centre delivering close to 750,000 ABC1 impacts a fortnight.
Charlotte Bull, Talon Client Manager, said: “The East Face provides an opportunity to deliver an unmissable message to a key audience, travelling on the main vehicle approach to Westfield Shopping Centre. We’re excited to partner with our client Google and Ocean on the launch of this innovative new placement, which combines huge scale with the creative potential of digital out of home.”
Ocean marketing director Richard Malton said: “The East Face is London’s largest digital outdoor screen and the second largest in the country after the Liverpool Media Wall. The addition of a vinyl extension offers brands even greater flexibility on an impressive creative canvas which dominates an iconic city hub.”
The East Face is Ocean’s second hybrid site at Westfield London. Close by is The Wall @ Westfield, comprising two 12 x 3 metre digital screens and offering brands a colossal 40m x 9m creative canvas which wraps the entire structure.