Embratur Brazilian Tourist Board are the first global information centre of this type to showcase their latest campaign on the iconic IMAX at Waterloo.
As the largest advertising site in the UK, the cylindrical wrap gives brands the opportunity to produce unique creative to enhance engagement from four different angles. The ‘Brazil is Calling You’ creative utilised the iconic branding platform with photography from some of Brazil’s most impressive locations.
The IMAX forms the core part of their advertising campaign in London, the timing of which coincides with one of the Travel industry’s largest annual events, The World Travel Market, held at London’s Excel from 7-11 November. As the leading global event for the travel industry, a diverse range of destinations and industry sectors present to UK and International travel professionals, and by using the IMAX in this way, the Brazilian Tourist Board have made a key positioning statement from the outset.