December saw the launch of Bentley’s latest Continental, advertised exclusively across Ocean’s iconic digital advertising network.
The campaign heralds a return to Outdoor advertising, a significant step for one of the world’s most luxurious brands who normally focus their communications strategy through premium press . This iconic British brand chose Ocean’s premium portfolio, which is widely regarded for its quality locations, audiences and digital reproduction values.
“Bentley is one of numerous luxury goods brands that have recognised the qualities of digital outdoor. The impact delivered, combined with the audience delivery is a compelling proposition for brands”
Richard Malton, Marketing Director, Ocean.
To see more Automotive brands who have advertised across the Ocean digital network across 2012, click here.