News
16th June 2010
Richard Malton, the former marketing director of JCDecaux Airport, has been appointed to the new position of marketing director of outdoor media owner Ocean Outdoor. 
13th May 2010
Ocean Outdoor has appointed former CBS outdoor managing director Tim Bleakley as CEO. 17th February 2010
BMW is running a three-week digital and poster outdoor campaign in London?s Holland Park Roundabout and selected premium shopping centres to promote its new BMW 5 series range. 15th January 2010
LONDON - Outdoor media owner Ocean Outdoor has appointed four new sales staff and promoted Claire Shooman to the position of head of digital following the expansion of its portfolio.
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Features
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IMAX Landmark locationBritain's Most Wanted - BFI IMAX, Waterloo, London. According to outdoor media specialists Posterscope, this is the site most requested by name. It has been booked up by advertisers including H&M, Deloitte and Touche. More |
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38 Ocean Outdoor's contract to run the advertising site at the BFI IMAX at Waterloo has been extended from its initial 12 months to a longer period, believed to be around five years.
Jill McLaughlin, BFI's director of resources and planning, said: "While?using the IMAX drum for advertising has proved contentious, it provides?valuable income for the BFI - all of which goes to furthering our cultural aims, including caring for the BFI National Archive - at a time when public funding is very limited and costs are increasing." Ocean Outdoor won the original 12-month contact in April 2006, following?a four-way pitch, believed to have been against JCDecaux, Titan and?Clear Channel. Advertisers have included Deloitte and H&M. The IMAX is the UK's largest outdoor site, measuring 120x15 metres, and?circling the roundabout next to Waterloo's domestic and international?rail stations. Damian Cox, managing director at Ocean, said: "This is an important site?for us and to have been awarded the long-term contract is a fantastic?reward for the hard work that's gone into making the BFI IMAX one of the?capital's most sought-after locations."
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Trafalgar Square locationOcean Outdoor has secured the first advertising site at Trafalgar Square. The site is located on the listed St Martin-in-the-Fields building, which is undergoing renovation. More |
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30 Ocean Outdoor's contract to run the advertising site at the BFI IMAX at Waterloo has been extended from its initial 12 months to a longer period, believed to be around five years.
Jill McLaughlin, BFI's director of resources and planning, said: "While?using the IMAX drum for advertising has proved contentious, it provides?valuable income for the BFI - all of which goes to furthering our cultural aims, including caring for the BFI National Archive - at a time when public funding is very limited and costs are increasing." Ocean Outdoor won the original 12-month contact in April 2006, following?a four-way pitch, believed to have been against JCDecaux, Titan and?Clear Channel. Advertisers have included Deloitte and H&M. The IMAX is the UK's largest outdoor site, measuring 120x15 metres, and?circling the roundabout next to Waterloo's domestic and international?rail stations. Damian Cox, managing director at Ocean, said: "This is an important site?for us and to have been awarded the long-term contract is a fantastic?reward for the hard work that's gone into making the BFI IMAX one of the?capital's most sought-after locations."
