Ocean would like to thank everyone who voted for us, we genuinely couldn’t have done it without everyone’s support.

The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13.  The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.

The Audi domination was planned by Mediacom and bought by Kinetic.

The timing of the site launch coincides with preparations for the London Olympics, dominating the main Gateway from the south east to the Olympic Park for both residents and tourists.

Ocean Outdoor Marketing Director Richard Malton said: “Audi is a perfect brand as a launch partner, representing values that Ocean holds close – quality, design, engineering and technology. The Eastern Motion is the third element of Ocean’s Eastern offer, giving advertisers a quality outdoor environment that up until recently has been unavailable in this superb location.”

The Eastern Motion is the third site that Ocean has launched to the East of London in the last six months. The Two Towers East on Aspen Way launched with Audi’s key competitor BMW, followed by The Screen @ Canary Wharf.

Daniel Sasaki, Managing Director of LDC London said: “The Ocean team, led by Tom Goddard and Tim Bleakley, presented a compelling story of what has been achieved to date, together with their exciting plans for the future.  This includes further expansion of its Premium location footprint, as well as pushing for a more central role as cross media digital audiences converge.”

Tom Goddard, Ocean’s Chairman said: “Securing the backing of LDC is a strong endorsement of the Ocean brand and team all of whom will be going forward with the business, led by our brilliant CEO, Tim Bleakley.  There is an important role for Ocean to continue leading this key market sector and as such I believe this news will be welcomed across the whole media industry.”

The site was booked between 6pm and 8pm on Monday the 14^th to coincide with Manchester Cities victory tour of the city. The full motion digital screen featured images of the final and the trophy presentation.

See footage of Axis @ The Haçienda featured on SKY news footage of the tour of the city centre.

Board members are those Associate members who have grown their revenues significantly in recent times and who now step up to a higher level of subscription funding, in exchange for recognition and the opportunity to help steer OMC activities.

Jeremy Male, chairman of OMC, says, “This is a great step forward as outdoor continues to grow and diversify. We welcome the new Board members and are confident they will make the OMC stronger.”

The Board has the right to appoint two members to sit on the OMC’s Council and standing committees (marketing, public policy, health and safety, and environment). The six companies joining the Board are Admedia, blowUP, Eye Corp, Ocean Outdoor, Outdoor Plus, and Ubiquitous. These companies reflect a wide range of media not presently covered by the Council.

Council members remain as before CBS Outdoor, Clear Channel, JCDecaux and Primesight.

“We aim to grow the number of Board members in future as successful companies grow in scale and stature,” says Mike Baker, CEO of the Outdoor Media Centre. “The new structure also has the benefit of ensuring affordable fees for our smaller members.”

Ocean Outdoor CEO Tim Bleakley donated £362,500 in advertising space to help the Art Fund and National Maritime Museum save the ship for the nation after hearing that it might fall into the hands of a private overseas art collector.

News about Ocean’s offer attracted support from media and charity journals, and tweets about the outdoor campaign from key figureheads like Channel 4 journalist Jon Snow helped spread the news further.

“It’s brilliant news for everyone involved and reflects the generosity of individuals who have embraced the public fund-raising campaign. We are delighted to have been able to help save this remarkable iconic work,” said Tim Bleakley.

The sculpture, which is a scaled down replica of Nelson’s flagship Victory, will now have a permanent new home outside the recently developed Sammy Ofer Wing at the National Maritime Museum. It will be on view in time for the Museum’s 75th anniversary which is on April 25.

The critically-acclaimed work was originally commissioned by the Mayor of London for the Fourth Plinth in Trafalgar Square, where it was displayed from May 2010 to January 2012. A public appeal to raise the necessary funds (£362,500 after an Art Fund grant of £50,000) to acquire the work for the National Maritime Museum was launched on November 30 2011. £264,300 was raised through the public campaign, mostly from individuals.

Stephen Deuchar, Director of the Art Fund, said: “We are delighted that the Art Fund’s first fundraising appeal for a contemporary work of art has been successful. It is not an easy environment in which to run a campaign but the campaign’s success is testimony to the popularity of Yinka’s work and to the continued generosity of the many enlightened individuals upon whom the charitable sector depends.”

Jon Snow, journalist and Fourth Plinth Commissioning Group member, said: “It’s great news that Yinka Shonibare’s Nelson’s Ship in a Bottle has been secured for the National Maritime Museum. In one fell swoop this totemic sculpture brings together thoughts of empire, slavery, liberation, and the very fibre of our maritime heritage, adding a hugely important multi-cultural dimension to the museum’s message.”

A 2D campaign features on the Square Tower and a 96 sheet in a special build at BP7, featuring new lighting effects and 3D lettering. The campaign also runs in full motion using a 20 second advert across Eat Street and the West Cross Route at Westfield, The Screen @ Canary Wharf, Liverpool Media Wall, Axis @ The Hacienda in Manchester and New Street, Birmingham.

Creative is by Feref and the campaign was booked through Carat. The campaign runs for two weeks.

The Avengers is a big budget Disney adaptation of the classic Marvel comic book series that first appeared nearly 40 years ago, featuring the mighty superheroes Iron Man, Captain America, The Incredible Hulk, Thor, Hawkeye and Black Widow fighting to save the world.

The film has a stellar cast including Robert Downey Junior as Iron Man, Scarlett Johannson, Samuel L Jackson, Chris Evans, Mark Ruffalo, Chris Hemsworth and Jeremy Renner.

The UK film premiere takes place at Westfield London on April 19.

See the full campaign here.

The campaign features on the most iconic digital roadside locations in the UK including Two Towers East, Two Towers West and Westfield Point, using subtle motion and a digital countdown clock.

The London 2012 Olympic Games hold a special significance for Omega.  They mark 80 years since the brand first served as Official Olympic Timekeeper at the 1932 Los Angeles Olympic Games.  It will also be the 25th time Omega has assumed the role.

http://www.omegawatches.com/spirit/sports/london2012

“This is a great use of digital outdoor to both build anticipation and reinforce the timekeeping precision Omega brings to London 2012 as world sporting records are no doubt toppled,” said Ocean Outdoor Marketing Director Richard Malton.

http://www.tfl.gov.uk/corporate/media/newscentre/23442.aspx

Located either side of the A13 (and infront of Canary Wharf’s landmark towers) the screens offer an unavoidable targeting opportunity for large volumes of vehicular traffic and DLR passengers, daily commuters into Canary Wharf & the City and the premium international audiences travelling from City Airport.

For more information contact info@oceanoutdoor.com