The Challenge For Digital
Entries are now closed for this year's competition.
Win a share of a £300,000 advertising campaign* for
your brand and £1,000 of Apple vouchers for you.
We are offering all brands the chance to "think beyond the pixel" to create a new and innovative digital statement on the most iconic large format digital sites in the UK.
It's completely free to enter, and all entries* will be shown live on our award winning digital screens for one day.
Last year’s winning concept epitomised a true depth of understanding about DOOH, ultimately delivering an inspired campaign for the brand, British Airways. Click here to see more about the winning entry.
“ There is no doubt that we are reaching a kind of inflection point where digital
shifts from being a niche consideration to an essential one. ”
Mike Baker, CEO, Outdoor Media Centre
The Brief
The difference between static posters and digital posters is as marked as the difference between radio and television. In the 1950’s everyone bought their TV set and they put it in the front room where the radio had been. The TV was in the same place, delivered the same consumers, but it was a totally different medium and a totally different creative experience.
This is the challenge for the creative industry today.
Ocean are looking to all advertisers, agencies and creative agencies to examine this dynamic new medium and demonstrate how it should be used to its maximum effect.
Be brave and daring, challenge the normal thinking, think about convergence, employ creative techniques from other media... demonstrate the best OOH digital thinking and win a campaign for your client on what are recognised as the UK’s best digital sites.
*Split between 1st, 2nd and 3rd prizes