Digital Competition 2010 Winners
1st Prize
British Airways Caribbean Live
British Airways entered last year’s competition winning 1st prize, and the winning campaign went on to be shortlisted for 3 Cannes Lion Awards. The live, interactive and social concept put forward in the competition promoted the fact that British Airways flies to more Caribbean destinations than its competitors.
It was a true media first and demonstrated beautifully how digital outdoor can be challenged to fit with your brand’s objectives.
2nd Prize
Warner Bros. - Legend of the Guardians
Digital technology used at its most effective. Warner Brothers submitted their entry on two of the competition screens. They tailored their creative to ensure it was designed specifically for each screen, consequently capturing the essence of what digital outdoor advertising is all about: Eat Street utilised full motion technology in an outstanding way, whilst Subtle Motion enhanced engagement of the brand on Holland Park Roundabout.
3rd Prize
Superdrug
Even the most simple of techniques can prove effective for a brand. Superdrug created a Layering campaign, showcasing members of the public one after the other promoting their smiles. Adding movement is key to any campaign, as it increases engagement and the depth of communication to the consumer is heightened.