Ocean’s Phil Hall (Joint MD, UK) and Catherine Morgan (Director of Ocean Labs), along with members of the Judging Panel, introduce the shortlist and announce the winning entries.
View the Winning EntriesBrands of Britain - your country, your cities, your communities and their citizens need you.
Now, more than ever, Ocean is inviting the brightest creative minds in Britain to keep us all safer by educating our citizens to behave safely, offer relevant positive messaging or to simply make them smile.
How can the brands you represent help socialise and normalise these new behaviours? Are there new behaviours your brand would like to promote as the “New Norm”?
Beyond inspirational creative and messaging, consider opportunities that leverage Ocean Labs’ innovative technologies, such as facial detection, connectivity, dynamic content or experiential, to educate citizens in connected digital cities how to be happy and healthy when they are out and about.
Media value across Ocean screens*
Media value across Ocean screens*
* Terms and Conditions apply
We’re looking for positive messaging from brands - whether promoting or referring to Government guidelines (social distancing, hand washing etc) or the brand’s products or services in a way that is timely and relevant.
The judges will be looking at the relevance of your idea: to the brand you're advertising and to the current situation regarding COVID-19.
Entered creative must be new and not have run on any media platform.
How do you capture this in 10 second advert on a Digital Out of Home screen? Think about the context of the screen - where it is, when people are seeing it and what they’re doing/thinking at the time.
Artwork could be static or full-motion, a single message or dynamic copy, responding to triggers such as the weather, time of day or social media. It can incorporate any of the latest Ocean Labs technology, but your idea will be judged the strength of the creative concept.
You can use any of Ocean’s digital locations across the UK. You can see a full list of locations here.
See the “How to Enter” steps below, you'll need to visualise your idea (we do not need the final artwork at this stage) and give a short description to explain your thinking.
Creativity of the idea:
Is it a new idea and how effectively does it get the message across?
Use of Digital OOH
Does the idea best use the medium and it's unique capabilities?
Relevance to brand / business objectives
Relevance to current situation / tone
Chris Marjoram
Managing Director
Rapport
Dino Myers-Lamptey
Founder
The Barber Shop
Ete Davies
Chief Executive Officer
Engine Creative
Franki Goodwin
Creative Director
Saatchi & Saatchi
Glen Wilson
Managing Director
Posterscope UK
James Copley
UK CEO
Talon Outdoor
Jo Wallace
Creative Director
Wunderman Thompson
Katreena Dare
Brand Strategist
Laura Jordan Bambach
Chief Creative Officer
Grey
Nicole Lonsdale
Chief Planning Officer
Kinetic Worldwide
Ray Shaughnessy
Executive Creative Director
McCann London
Richard Sunderland
Chairman & CEO
Heavenly
Remember to keep it relevant to the brand, the situation and the medium.
You must have permission to submit ideas for the client/brand you feature.
To keep the entry process as simple as possible we are asking for images – up to 5 in total.
You can find Photoshop templates below or simple draw your idea on a piece of paper and scan it in! We do not need the final artwork at this stage.
We need a brief explanation (max 500 words) of your idea, where you see it running, how it will benefit the brand and the consumer etc.
You can find the entry form below – entries will close on Tuesday 30th June Friday 3rd July @ 1pm.
Please ensure you've read and agree with the T&Cs before entering.
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)